About the role

Bilingual Data Analyst translating General Motors social data into performance insights at independent creative agency Rethink. Building reports, dashboards, and recommendations for campaigns and content.

Responsibilities

Track, analyze, and translate General Motors' social data into actionable performance narratives and optimizations
Establish measurement framework standards
Monitor community sentiment
Measure business impact across campaigns
Deliver regular project-based performance reporting across all brands, including weekly, monthly, quarterly, and annual reports
Track and evaluate boosted paid social content to inform future media and strategy decisions
Build custom analytics dashboards and campaign wrap decks to prove ROI to client stakeholders
Conduct social listening to track audience sentiment, brand health, and emerging conversations
Identify real-time community engagement trends and flag potential brand risks alongside the community management team
Collaborate with client and agency partner teams on quarterly content performance presentations
Provide data-backed recommendations to refine publishing calendars, posting cadences, and creative formats

2-4 years of data analytics experience with a strong focus on social media channels and digital marketing metrics
Proficiency in social listening, analytics tools, and reporting platforms (e.g., Brandwatch, Meltwater, Sprout Social, Native Platform Analytics)
High analytical acumen with an ability to translate raw numbers into compelling strategic narratives
Native fluency in French and English
Deep knowledge of Quebec culture

Competitive compensation and benefits, including added mental health benefits
Variety of employee perks
Great work culture
No client meeting Mondays
Hybrid work environment
Access to Rethink’s national DE&I committee and working groups
Growth and training opportunities
Accommodations available, upon request, during any stage of the recruitment process