About the role

Senior Marketing Analytics Manager at Samsara leveraging data analytics to optimize marketing strategies and enhance account identification. Collaborating with marketing, sales, and data engineering teams.

Responsibilities

Conduct detailed data analysis to inform marketing strategy informing how we target prospects and optimize our marketing channel mix.
Design and evaluate marketing experiments to measure incremental impact, validate channel performance, and inform budget allocation decisions.
Support the development and evolution of our marketing attribution model and other measurement frameworks to better capture the influence of marketing across the customer journey.
Partner with cross-functional teams to identify opportunities to leverage AI and advanced analytics to improve marketing insights, automation, and decision-making.
Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

M.S., or Bachelor's in Statistics, Computer Science, Math, Machine Learning, Economics or other related quantitative fields.
5+ years of relevant data science or advanced analytics work experience and 5+ years of experience building advanced analytical models/analysis to inform strategy.
Advanced knowledge of marketing measurement (attribution, marketing mix modeling, lift studies) and has direct experience working in marketing and doing detailed analysis supporting marketing strategy.
Experience conducting and designing large scale experimentation processes from end-to-end, executing on incremental studies, and translating results into actionable business decisions.
Expertise in Tableau and/or similar platforms; expertise in coding languages and tools like Python, R and SQL - hands on coding experience is needed for this role.
Interest in applying emerging AI and machine learning techniques to enhance marketing analytics, automation, and decision-making.
Strong problem-solving, stakeholder management, critical thinking, and communication abilities.
Ability to manage multiple projects at the same time in a fast-paced business environment
Strong innovative mindset that is comfortable taking nebulous problems and solving them end to end.