Senior Marketing Analytics Manager – Advanced Analytics

Posted 2 weeks ago

Apply Now

Resume Score

Check how well your resume matches this job before you apply.

Sign in to check score

About the role

  • Senior Marketing Analytics Manager at Samsara leveraging data analytics to optimize marketing strategies and enhance account identification. Collaborating with marketing, sales, and data engineering teams.

Responsibilities

  • Conduct detailed data analysis to inform marketing strategy informing how we target prospects and optimize our marketing channel mix.
  • Design and evaluate marketing experiments to measure incremental impact, validate channel performance, and inform budget allocation decisions.
  • Support the development and evolution of our marketing attribution model and other measurement frameworks to better capture the influence of marketing across the customer journey.
  • Partner with cross-functional teams to identify opportunities to leverage AI and advanced analytics to improve marketing insights, automation, and decision-making.
  • Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.

Requirements

  • M.S., or Bachelor's in Statistics, Computer Science, Math, Machine Learning, Economics or other related quantitative fields.
  • 5+ years of relevant data science or advanced analytics work experience and 5+ years of experience building advanced analytical models/analysis to inform strategy.
  • Advanced knowledge of marketing measurement (attribution, marketing mix modeling, lift studies) and has direct experience working in marketing and doing detailed analysis supporting marketing strategy.
  • Experience conducting and designing large scale experimentation processes from end-to-end, executing on incremental studies, and translating results into actionable business decisions.
  • Expertise in Tableau and/or similar platforms; expertise in coding languages and tools like Python, R and SQL - hands on coding experience is needed for this role.
  • Interest in applying emerging AI and machine learning techniques to enhance marketing analytics, automation, and decision-making.
  • Strong problem-solving, stakeholder management, critical thinking, and communication abilities.
  • Ability to manage multiple projects at the same time in a fast-paced business environment
  • Strong innovative mindset that is comfortable taking nebulous problems and solving them end to end.

Benefits

  • Flexible, employee-led remote model
  • Professional development stipend
  • Comprehensive health and parental leave plans
  • Equity in a high-growth public company

Job title

Job type

Full Time

Experience level

Senior

Salary

CA$138,975 - CA$179,850 per year

Degree requirement

Bachelor's Degree

Tech skills

PythonSQLTableau

Location requirements

RemoteCanada

Report this job

Found something wrong with the page? Please let us know by submitting a report below.