Senior Manager leading product performance analytics and data systems at Pratt & Whitney Canada. Enhancing reliability and maintainability of propulsion systems worldwide with advanced data analytics.
About the role
- Senior Marketing Analytics Manager at Samsara leveraging data analytics to optimize marketing strategies and enhance account identification. Collaborating with marketing, sales, and data engineering teams.
Responsibilities
- Conduct detailed data analysis to inform marketing strategy informing how we target prospects and optimize our marketing channel mix.
- Design and evaluate marketing experiments to measure incremental impact, validate channel performance, and inform budget allocation decisions.
- Support the development and evolution of our marketing attribution model and other measurement frameworks to better capture the influence of marketing across the customer journey.
- Partner with cross-functional teams to identify opportunities to leverage AI and advanced analytics to improve marketing insights, automation, and decision-making.
- Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.
Requirements
- M.S., or Bachelor's in Statistics, Computer Science, Math, Machine Learning, Economics or other related quantitative fields.
- 5+ years of relevant data science or advanced analytics work experience and 5+ years of experience building advanced analytical models/analysis to inform strategy.
- Advanced knowledge of marketing measurement (attribution, marketing mix modeling, lift studies) and has direct experience working in marketing and doing detailed analysis supporting marketing strategy.
- Experience conducting and designing large scale experimentation processes from end-to-end, executing on incremental studies, and translating results into actionable business decisions.
- Expertise in Tableau and/or similar platforms; expertise in coding languages and tools like Python, R and SQL - hands on coding experience is needed for this role.
- Interest in applying emerging AI and machine learning techniques to enhance marketing analytics, automation, and decision-making.
- Strong problem-solving, stakeholder management, critical thinking, and communication abilities.
- Ability to manage multiple projects at the same time in a fast-paced business environment
- Strong innovative mindset that is comfortable taking nebulous problems and solving them end to end.
Benefits
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health and parental leave plans
- Equity in a high-growth public company
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