Video Content Creator crafting high-quality visual storytelling for SUNPAN, a furniture brand. Collaborating with team members to produce content that engages and elevates the brand.
Responsibilities
Content Creation: Conceptualize, shoot, and edit high-quality, engaging video content for SUNPAN’s social media channels and website to drive engagement and brand awareness.
Creative Asset Development: Produce and package social-media-friendly creative assets, including product videos, staff/customer interviews, trade show highlights, and carousel content.
Interview Coordination: Organize and host interviews with customers and staff to produce captivating digital content for platforms such as Instagram, YouTube, Pinterest, and LinkedIn.
Collaboration: Work closely with the Social Media Content Creator to develop the content calendar and participate in brainstorming sessions to generate innovative, trend-forward ideas.
Post-Production: Retouch and enhance video quality through color correction, audio mixing, and other advanced post-production techniques.
Content Strategy: Pitch creative ideas to management that differentiate SUNPAN in the social media landscape while aligning with brand guidelines.
Storyboarding: Build detailed storyboards to execute creative visions and assist in developing innovative social media templates.
Audience Engagement: Demonstrate a strong understanding of SUNPAN’s audience and create content that resonates with them.
Production Support: Assist in planning and coordinating photoshoots and video productions alongside the Creative Director.
Competitor Analysis: Monitor and report on competitor social media and communication strategies to identify and implement trending tactics.
Event Travel: Travel to trade shows to create and support social and video content production.
Event Coverage: Work during weekends for key trade shows and pre-scheduled shoots as required.
Overseas Coordination: Work with overseas videographers, guiding shoot execution through structured shot lists and creative briefs.
Additional Duties: Support other ad hoc projects and tasks as assigned.
Requirements
Video Production Expertise: Proficiency in shooting and editing short-form and long-form video content. A portfolio showcasing relevant work is required.
Industry Experience: Minimum of 2 years as a social media producer/editor with a proven track record of digital storytelling, audience growth, and high engagement.
Software Knowledge: Proficient in Adobe Premiere Pro, Final Cut Pro, Lightroom, After Effects, Photoshop, DaVinci and InDesign.
Technical Skills: Experience with color grading, audio mixing, and visual effects, along with a strong understanding of typography, color theory, and layout principles.
Editing Mastery: Strong knowledge of video editing principles, including pacing, timing, and storytelling.
Organizational Skills: Ability to manage multiple projects with keen attention to detail and adherence to deadlines.
Collaborative Approach: Professionalism and the ability to work effectively with internal and external stakeholders.
Adaptability: Willingness to work weekends for key events and productions as needed.
Benefits
Generous Paid Time Off – Vacation, personal days, sick days, and even your birthday off!
RRSP Matching – Helping you plan for a secure future.
Health Spending Account – Extra flexibility for your health and wellness needs.
Comprehensive Extended Health Care – Includes medical, dental, vision, and paramedical coverage.
Exclusive Employee Discounts – Save on products you love.
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