YouTube Video Producer creating engaging, human - centered content for a leading global technology brand. Overseeing production from scripting to publishing to enhance YouTube channels.
About the role
- Video Content Creator crafting high-quality visual storytelling for SUNPAN, a furniture brand. Collaborating with team members to produce content that engages and elevates the brand.
Responsibilities
- Content Creation: Conceptualize, shoot, and edit high-quality, engaging video content for SUNPAN’s social media channels and website to drive engagement and brand awareness.
- Creative Asset Development: Produce and package social-media-friendly creative assets, including product videos, staff/customer interviews, trade show highlights, and carousel content.
- Interview Coordination: Organize and host interviews with customers and staff to produce captivating digital content for platforms such as Instagram, YouTube, Pinterest, and LinkedIn.
- Collaboration: Work closely with the Social Media Content Creator to develop the content calendar and participate in brainstorming sessions to generate innovative, trend-forward ideas.
- Post-Production: Retouch and enhance video quality through color correction, audio mixing, and other advanced post-production techniques.
- Content Strategy: Pitch creative ideas to management that differentiate SUNPAN in the social media landscape while aligning with brand guidelines.
- Storyboarding: Build detailed storyboards to execute creative visions and assist in developing innovative social media templates.
- Audience Engagement: Demonstrate a strong understanding of SUNPAN’s audience and create content that resonates with them.
- Production Support: Assist in planning and coordinating photoshoots and video productions alongside the Creative Director.
- Competitor Analysis: Monitor and report on competitor social media and communication strategies to identify and implement trending tactics.
- Event Travel: Travel to trade shows to create and support social and video content production.
- Event Coverage: Work during weekends for key trade shows and pre-scheduled shoots as required.
- Overseas Coordination: Work with overseas videographers, guiding shoot execution through structured shot lists and creative briefs.
- Additional Duties: Support other ad hoc projects and tasks as assigned.
Requirements
- Video Production Expertise: Proficiency in shooting and editing short-form and long-form video content. A portfolio showcasing relevant work is required.
- Industry Experience: Minimum of 2 years as a social media producer/editor with a proven track record of digital storytelling, audience growth, and high engagement.
- Software Knowledge: Proficient in Adobe Premiere Pro, Final Cut Pro, Lightroom, After Effects, Photoshop, DaVinci and InDesign.
- Technical Skills: Experience with color grading, audio mixing, and visual effects, along with a strong understanding of typography, color theory, and layout principles.
- Editing Mastery: Strong knowledge of video editing principles, including pacing, timing, and storytelling.
- Organizational Skills: Ability to manage multiple projects with keen attention to detail and adherence to deadlines.
- Collaborative Approach: Professionalism and the ability to work effectively with internal and external stakeholders.
- Adaptability: Willingness to work weekends for key events and productions as needed.
Benefits
- Generous Paid Time Off – Vacation, personal days, sick days, and even your birthday off!
- RRSP Matching – Helping you plan for a secure future.
- Health Spending Account – Extra flexibility for your health and wellness needs.
- Comprehensive Extended Health Care – Includes medical, dental, vision, and paramedical coverage.
- Exclusive Employee Discounts – Save on products you love.
- On-Site Parking – Convenient access (if applicable).
- A Certified Great Place to Work – Proudly recognized for 5 years in a row!
- Team Building & Social Events – Because we believe in growing together.
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