Senior Data Scientist, Paid Marketing

Posted 2 days ago

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About the role

  • Senior Data Scientist driving marketing data strategies at Thumbtack. Leading advanced measurement methodologies to evaluate marketing effectiveness and improve decision-making.

Responsibilities

  • Lead the development and advancement of measurement methodologies that push the boundaries of what’s possible in evaluating marketing effectiveness
  • Explore innovative approaches grounded in data science and modern analytical methods
  • Drive the creation of frameworks, tools, and processes, and adoption of new methodologies that make measurement more systematic and scalable across a variety of channels.
  • Strengthen and evolve modeling approaches to deliver insights that are both robust and actionable.
  • Iterate on measurement approaches to marketing problems like channel incrementality, bolstering a robust approach to maximizing return on ad spend
  • Collaborate with cross-functional partners to connect measurement learnings with business strategy and growth.
  • Serve as a technical leader—mentoring others, elevating analytical standards, and shaping the long-term direction of measurement at Thumbtack.
  • Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact.

Requirements

  • 4+ years of experience in data science, analytics, or economics
  • Bachelor’s, Master’s, or Doctoral degree in a technical area such as: Statistics, Economics, Math, Computer Science, Engineering, advanced degree preferred
  • Proficient in causal inference methods, and familiar with statistical and machine learning concepts
  • Proficient in Python and SQL
  • Fluency in marketing and marketing measurement, experience with media mixed modeling preferred
  • Quantitative and structured problem solving
  • Ability to work in a fast moving business environment
  • Strong communication skills and ability to build strong relationships cross-functionally and with leadership and get buy-in on a data-driven perspective.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Job type

Full Time

Experience level

Senior

Salary

CA$168,300 - CA$217,800 per year

Degree requirement

Bachelor's Degree

Tech skills

PythonSQL

Location requirements

RemoteCanada

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