Senior Data Scientist driving marketing data strategies at Thumbtack. Leading advanced measurement methodologies to evaluate marketing effectiveness and improve decision-making.
Responsibilities
Lead the development and advancement of measurement methodologies that push the boundaries of what’s possible in evaluating marketing effectiveness
Explore innovative approaches grounded in data science and modern analytical methods
Drive the creation of frameworks, tools, and processes, and adoption of new methodologies that make measurement more systematic and scalable across a variety of channels.
Strengthen and evolve modeling approaches to deliver insights that are both robust and actionable.
Iterate on measurement approaches to marketing problems like channel incrementality, bolstering a robust approach to maximizing return on ad spend
Collaborate with cross-functional partners to connect measurement learnings with business strategy and growth.
Serve as a technical leader—mentoring others, elevating analytical standards, and shaping the long-term direction of measurement at Thumbtack.
Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact.
Requirements
4+ years of experience in data science, analytics, or economics
Bachelor’s, Master’s, or Doctoral degree in a technical area such as: Statistics, Economics, Math, Computer Science, Engineering, advanced degree preferred
Proficient in causal inference methods, and familiar with statistical and machine learning concepts
Proficient in Python and SQL
Fluency in marketing and marketing measurement, experience with media mixed modeling preferred
Quantitative and structured problem solving
Ability to work in a fast moving business environment
Strong communication skills and ability to build strong relationships cross-functionally and with leadership and get buy-in on a data-driven perspective.
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