Senior Data Scientist II – Ads Optimization

Posted 14 hours ago

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About the role

  • Senior Data Scientist optimizing bidding, pacing, targeting, and budgets for Instacart’s grocery delivery and advertising marketplace. Driving experimentation and production algorithms that improve advertiser outcomes and platform revenue.

Responsibilities

  • Own analytics and experimentation strategy for pacing, targeting, and related optimization areas
  • Design and build intelligent pacing algorithms and budget allocation systems using adaptive control and model-predictive control techniques
  • Deploy optimization systems in high-throughput production environments
  • Lead end-to-end experimentation, diagnose complex or conflicting signals, and provide recommendations to Product and Engineering leadership
  • Apply causal inference, statistical modeling, and ML techniques to optimize ad-spend distribution across time and auction opportunities
  • Present findings and strategic recommendations to Product, Engineering, and Data Science leadership
  • Serve as a thought leader and technical anchor in Ads Optimization and mentor peers
  • Collaborate with Ads Product and Sales teams to gather advertiser feedback and inform priorities

Requirements

  • Proven experience in ads optimization at an ad tech company (e.g., Google, Meta, Amazon, TikTok, or equivalent), with hands-on work in pacing, targeting, budget allocation, or related systems
  • Strong data science foundation: product and data analysis, A/B experimentation, causal inference, and statistical modeling
  • Experience shipping optimization systems into production, including measurement and iteration in live environments
  • Excellent communication skills, with the ability to synthesize complex technical findings for senior business and engineering stakeholders
  • 6+ years of work experience in a data science or related field

Benefits

  • Flexibility to work from home, an office, or a favorite coffee shop
  • Regular in-person events
  • New hire equity grant
  • Annual refresh grants
  • Market-competitive compensation and benefits

Job type

Full Time

Experience level

Senior

Salary

CA$192,000 - CA$202,500 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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