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About the role
- Senior Data Scientist optimizing Instacart’s $1B+ grocery advertising business through pacing, bidding, targeting, and experimentation. Driving production algorithms and revenue outcomes.
Responsibilities
- Own analytics and experimentation strategy for pacing, targeting, and related optimization areas
- Design and build intelligent pacing algorithms and budget allocation systems using adaptive control and model-predictive control techniques
- Deploy optimization systems in high-throughput production environments
- Lead end-to-end experimentation, diagnose complex or conflicting signals, and provide recommendations to Product and Engineering leadership
- Apply causal inference, statistical modeling, and machine learning to optimize ad-spend distribution
- Balance user experience, advertiser goals, and platform revenue
- Present findings and strategic recommendations to Product, Engineering, and Data Science leadership
- Serve as a thought leader and technical anchor, setting analytical standards and mentoring peers
- Collaborate with Ads Product and Sales teams to gather advertiser feedback and inform optimization priorities
Requirements
- Proven experience in ads optimization at an ad tech company, including pacing, targeting, budget allocation, or related systems
- Strong foundation in product and data analysis, A/B experimentation, causal inference, and statistical modeling
- Experience shipping optimization systems into production, including measurement and iteration in live environments
- Excellent communication skills for synthesizing complex technical findings for senior business and engineering stakeholders
- 6+ years of work experience in data science or a related field
- Preferred: experience collaborating with ads product or sales teams, or advertisers
- Preferred: background in budget-constrained allocation methods, adaptive control, or model-predictive control in production systems
Benefits
- Flexible work location: home, office, or coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh grants
- Competitive compensation and benefits
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