Digital Production Coordinator

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About the role

  • Digital marketing coordinator producing and optimizing website, microsite, and email content for Toronto law firm Torys. Managing CMS, SEO, accessibility, and digital production workflows.

Responsibilities

  • Create, update and publish content across the firm’s website and microsites
  • Build and format webpages using established templates, components and brand standards
  • Produce and deploy email communications and marketing campaigns
  • Maintain email templates, distribution lists and campaign schedules
  • Complete quality checks of webpages and email communications before publication
  • Prepare and format digital assets for website, email and other digital content
  • Maintain website content elements supporting SEO, AEO and GEO
  • Update and structure digital content to support search visibility and discoverability
  • Compile information on keyword rankings, organic traffic and content discoverability
  • Identify content requiring updates to maintain search accuracy and relevance
  • Maintain formatting, structure, brand consistency, accessibility and usability across digital content
  • Review website content and identify information requiring correction or updating
  • Maintain website page hierarchies, navigation elements and content structures
  • Maintain content and page configurations in Sitecore, including metadata, tagging and redirects
  • Maintain email templates, distribution lists and established content in Concep
  • Log and track website, CMS and email platform issues through resolution
  • Maintain digital production documentation, content guidelines and production checklists

Requirements

  • Post-secondary degree in Marketing, Communications, Digital Media or a related field, or equivalent experience
  • 2–3 years of experience in digital content, website content management, email marketing or a related marketing role
  • Experience with content management and email marketing platforms
  • Experience with Sitecore and Concep, or similar platforms, is an asset
  • Basic understanding of SEO, web analytics and website content
  • Experience using tools such as Google Analytics or Google Search Console
  • Basic knowledge of HTML, website accessibility and UX or content design principles
  • Strong working knowledge of Microsoft Office, including Word and Excel
  • Familiarity with CASL and other requirements related to electronic communications is an asset
  • Experience with structured data, schema markup or optimizing content for AI-driven search is an asset
  • Experience coordinating projects and managing content or production workflows is an asset
  • Strong client service orientation
  • Excellent verbal and written communication skills
  • Strong interpersonal skills and ability to work independently and collaboratively
  • Excellent organizational and time management skills
  • Strong attention to detail and problem-solving skills
  • Sound judgment and ability to handle confidential information discreetly
  • Flexibility to work overtime when required
  • All offers of employment are subject to criminal record, social media, employment and educational background checks

Benefits

  • Hybrid work model with 3 days in the office per week
  • Cross-training during onboarding
  • Accommodations available for applicants with disabilities
  • All applications reviewed by the Human Resources team
  • Overtime flexibility

Job type

Full Time

Experience level

JuniorMid level

Salary

CA$61,000 - CA$71,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Sitecore

Location requirements

HybridTorontoCanada

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