Stagiaire analyste soutenant les analyses financières de dossiers de financement chez Investissement Québec. Contribution au développement économique des entreprises québécoises via des outils internes et des services financiers.
About the role
- Digital Analyst supporting tracking, dashboards, and performance analysis for VERB, a Halifax digital marketing and technology agency. Translating data into actionable client marketing insights.
Responsibilities
- Support setup and ongoing management of website and campaign tracking across digital marketing initiatives and website development projects
- Work with technical analytics resources and development teams to ensure tracking requirements are implemented consistently and accurately
- Build and maintain standardized dashboards and reports communicating website, campaign, and marketing performance
- Analyze website behaviour, marketing channels, conversion performance, and customer journeys to identify trends, opportunities, and areas for improvement
- Investigate performance changes, identify potential drivers, and develop actionable recommendations
- Partner with Paid Media, SEO/GEO, CRM, UX, development, and other teams to provide reporting and performance insights
- Validate reports and dashboards against multiple data sources, investigate discrepancies, and troubleshoot data-quality issues
- Present findings clearly to help clients understand performance and make informed business and marketing decisions
- Monitor analytics alerts and unusual performance changes, investigate potential causes, and recommend or escalate appropriate actions
Requirements
- 1–2 years of experience in digital analytics, marketing analytics, business intelligence, or a related field
- Post-secondary education in Marketing, Business, Economics, Mathematics, Statistics, Analytics, or a related discipline; equivalent practical experience will also be considered
- Experience with Google Analytics and/or Adobe Analytics, including segmentation, reporting, and performance analysis
- Experience building dashboards using Data Studio, Tableau, or another BI/reporting platform, including formulas, pivot tables, data manipulation, charts, and reporting
- Working knowledge of SQL for querying, manipulating, and analyzing data
- Familiarity with Python for data analysis, automation, or data processing is considered an asset
- Strong analytical and problem-solving skills
- Strong attention to detail and commitment to data accuracy
- Ability to translate data into clear business insights and practical recommendations
- General understanding of digital marketing, including Paid Media/Google Ads, SEO/GEO, email/CRM, social media, website performance, and conversion optimization
- Strong communication skills and ability to explain analytical findings to technical and non-technical audiences
Benefits
- Vacation time available starting on day one
- Extra paid week off during the annual holiday closure between Christmas and New Years
- Annual travel credit for non-work related travel
- Free office snacks and drinks
- Premium co-share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance for a Health Spending OR Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Hybrid work arrangements (3 days in office per week for local employees)
- Remote opportunities available for other locations
- Career Advancement
- Professional and Personal Development opportunities
- Internal recognition programs
- Recreational sports teams and social event
- Transit and fitness discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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