Senior Product Manager to define product strategy and drive outcomes within Laivly's platform. Collaborating across teams and leading initiatives focused on customer experiences with AI - driven solutions.
About the role
- Lead Product Manager developing the strategy for Yelp’s marketing platform, connecting product, marketing, and data teams to deliver value.
Responsibilities
- Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals.
- Use experience with leading third-party marketing automation platforms to maximize their value.
- Research and implement emerging technologies including machine learning and artificial intelligence.
- Connect with specialist groups such as data analytics and machine learning teams.
- Stay informed about trends in marketing technology to keep Yelp at the forefront of innovation.
- Listen closely to marketing team members and support others to succeed.
Requirements
- Expertise in product management with work in marketing technology or marketing operations
- Hands-on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar)
- Comfortable working together with engineers and can communicate technical requirements
- Curiosity about how machine learning and artificial intelligence can shape the future of marketing
- Use of data to guide decisions, valuing privacy, inclusivity, and transparency in data practices
- Experience partnering with marketing teams or working in a marketing-related role
Benefits
- Restricted stock units
- Benefits
- Flexible work arrangements
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