Creative Director leading content strategy for Alternative Payments in the FinTech sector. Responsible for innovative messaging and content direction across diverse platforms and teams.
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Senior MarTech Manager
Posted via LinkedIn Recruiter (not a company profile)
Posted 5 months ago
About the role
- Senior MarTech Manager leading marketing automation strategy & execution. Bridges Marketing, Tech & Data teams for scalable digital programs in Toronto hybrid role.
Responsibilities
- Partner with business stakeholders to translate goals into actionable marketing automation solutions. Lead solution design across audience, segmentation, personalization, orchestration, and measurement. Define integrations, data flows, and best practices with cross-functional teams. Optimize campaigns, journeys, and automation while ensuring governance, security, and quality. Provide technical guidance, documentation, and executive updates.
Requirements
- 4+ years in Martech, marketing operations, or automation. Hands-on experience with Salesforce Marketing Cloud or similar platforms. SQL, HTML/CSS knowledge, and strong cross-team collaboration. Proven ability to lead through influence in complex enterprise environments. Nice to Have: Salesforce Marketing Cloud certifications, CDP/CRM knowledge, or experience with enterprise data integrations.
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