About the role

Creative Director at Wallop leading brand strategy and creative execution for hospitality marketing. Building cohesive client relationships and integrated brand campaigns in a collaborative environment.

Responsibilities

Work with our creative teams (currently two designers) to foster best practices and cultivate individual and team growth
Derive complete brand platforms rooted in strategic insights, and built for digital channels and deliverables
Establish a creative process with ownable sequence, framing, and signature Wallop outputs
Spin those brand platforms into campaigns, websites, films, F&B brands, and other manifestations across the hotel brand ecosystem
Integrate that creative process with Wallop’s evolving IP, ConvergeTMF, a ‘traveller motivation framework’ that uses evidence-based insights on audience drives to guide more resonant work across Wallop’s offering
Establish repeatable Wallop processes and operational standards around brand and creative execution
Closely interface with client services, digital strategy, web development, film, and other cross-functional teams – your creative work would interlock with technical platforms that test its effectiveness, prove its value, and refine and sharpen the work over time
Build client relationships with a focus on holistic growth and continuity of thought across their marketing ecosystem
Actively seek and cultivate new client relationships that fit the Wallop vision
Steer an ongoing expression of Wallop’s own brand and positioning to reflect the company’s move toward a more cohesive holistic offering, higher-value collaborative scopes, and a stronger and more artful aesthetic profile

An established CD, ACD, or Senior AD with notable agency experience (5-10 years)
Accomplished, with big-name clients in your portfolio (ideally, you’ve worked in the travel and hospitality space, but not mandatory)
Experienced building structured creative process and fostering team growth
Conversant in digital execution, with a strong portfolio demonstrating your grasp of the opportunities and constraints of digital channels
Excellent at building rapport and cultivating client relationships
A clear communicator who can explain complex ideas simply
Able to hold your own in a call or team meeting (you have strong opinions)
Warm and empowering in your approach to team members and client relationships
An ardent proponent of brand strategy; you see its crucial importance – but also know that aesthetic impact has its own power, beyond rationales
Fascinated by the storytelling and cultural potential in travel and hospitality, and already have a vision for how brands in the space could evolve

20 days of vacation (4 weeks) to start
Flexible working hours and days
Ability to work remotely or from our Vancouver office
Extended health and medical benefits
Extended Christmas holidays
Profit share program - when we win as a company, you win as well
Annual health and wellness spending account (for use by you and your family)
$30 home office stipend per pay period
$1000 one-time home office set up
Provided Macbook Pro for work use
Extended Easter weekend (Easter Monday & Easter Friday)
Summer company beach day and winter holiday party
Ability to work from another country to extend a vacation or time in your home country
Parental leave salary top-up during your first month’s leave