About the role

  • Creative Director at Wallop leading brand strategy and creative execution for hospitality marketing. Building cohesive client relationships and integrated brand campaigns in a collaborative environment.

Responsibilities

  • Work with our creative teams (currently two designers) to foster best practices and cultivate individual and team growth
  • Derive complete brand platforms rooted in strategic insights, and built for digital channels and deliverables
  • Establish a creative process with ownable sequence, framing, and signature Wallop outputs
  • Spin those brand platforms into campaigns, websites, films, F&B brands, and other manifestations across the hotel brand ecosystem
  • Integrate that creative process with Wallop’s evolving IP, ConvergeTMF, a ‘traveller motivation framework’ that uses evidence-based insights on audience drives to guide more resonant work across Wallop’s offering
  • Establish repeatable Wallop processes and operational standards around brand and creative execution
  • Closely interface with client services, digital strategy, web development, film, and other cross-functional teams – your creative work would interlock with technical platforms that test its effectiveness, prove its value, and refine and sharpen the work over time
  • Build client relationships with a focus on holistic growth and continuity of thought across their marketing ecosystem
  • Actively seek and cultivate new client relationships that fit the Wallop vision
  • Steer an ongoing expression of Wallop’s own brand and positioning to reflect the company’s move toward a more cohesive holistic offering, higher-value collaborative scopes, and a stronger and more artful aesthetic profile

Requirements

  • An established CD, ACD, or Senior AD with notable agency experience (5-10 years)
  • Accomplished, with big-name clients in your portfolio (ideally, you’ve worked in the travel and hospitality space, but not mandatory)
  • Experienced building structured creative process and fostering team growth
  • Conversant in digital execution, with a strong portfolio demonstrating your grasp of the opportunities and constraints of digital channels
  • Excellent at building rapport and cultivating client relationships
  • A clear communicator who can explain complex ideas simply
  • Able to hold your own in a call or team meeting (you have strong opinions)
  • Warm and empowering in your approach to team members and client relationships
  • An ardent proponent of brand strategy; you see its crucial importance – but also know that aesthetic impact has its own power, beyond rationales
  • Fascinated by the storytelling and cultural potential in travel and hospitality, and already have a vision for how brands in the space could evolve

Benefits

  • 20 days of vacation (4 weeks) to start
  • Flexible working hours and days
  • Ability to work remotely or from our Vancouver office
  • Extended health and medical benefits
  • Extended Christmas holidays
  • Profit share program - when we win as a company, you win as well
  • Annual health and wellness spending account (for use by you and your family)
  • $30 home office stipend per pay period
  • $1000 one-time home office set up
  • Provided Macbook Pro for work use
  • Extended Easter weekend (Easter Monday & Easter Friday)
  • Summer company beach day and winter holiday party
  • Ability to work from another country to extend a vacation or time in your home country
  • Parental leave salary top-up during your first month’s leave

Job title

Job type

Full Time

Experience level

Lead

Salary

CA$130,000 - CA$160,000 per year

Degree requirement

Bachelor's Degree

Location requirements

RemoteCanada

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