Bilingual Marketing Virtual Assistant supporting the growth of a Spanish-language podcast. Involves social media management, content creation, and marketing support for a global audience.
Responsibilities
Promote podcast episodes across YouTube, LinkedIn, Facebook Groups, Instagram, TikTok, and other relevant platforms
Develop and schedule engaging social media posts aligned with podcast releases
Increase audience reach through organic marketing strategies
Repurpose content from the client's existing 30 podcast episodes into reels, short-form videos, graphics, quotes, and promotional campaigns
Promote the client's TEDx Talk across multiple digital channels
Manage content calendars and publishing schedules
Write compelling captions, hooks, and short-form content in native Spanish
Develop engaging ideas for reels, thumbnails, and post formats
Adapt messaging to resonate with a Spanish-speaking audience
Create high-converting YouTube thumbnails and compelling YouTube video hooks
Develop engaging hooks and captions optimized for Instagram Reels and TikTok videos
Brainstorm and suggest creative marketing strategies to grow the podcast
Stay updated on social media trends
Identify creative opportunities to expand brand awareness across English- and Spanish-speaking audiences
Research and identify Spanish-language podcasts, television shows, radio programs, newspapers, and online publications for guest appearances
Assist with outreach and scheduling of interviews and media opportunities
Track media outreach efforts and follow up with prospective partners.
Requirements
Native-level Spanish proficiency (required)
Fluent in English for communication with the client
1–3+ years of experience in social media management or digital marketing
Strong understanding of YouTube, Instagram, Facebook, LinkedIn, TikTok, and short-form video marketing
Experience writing engaging marketing copy (especially hooks and captions)
Creative mindset with ability to generate content ideas independently
Organized, reliable, and able to work consistently within scheduled hours
Experience promoting podcasts or long-form content is highly preferred
Experience creating YouTube thumbnails and optimizing YouTube content is highly preferred
Familiarity with addiction recovery, alcoholism, gambling addiction, anxiety, mental health, or wellness industries is highly preferred
Experience with public relations, podcast guest outreach, or media outreach is a strong advantage
Comfortable using AI tools to support content creation while maintaining an authentic brand voice.
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