Social Media Marketing Virtual Assistant for a growing commercial HVAC company, managing online presence and customer engagement through social media. Responsibilities include content creation and marketing support to generate new business opportunities.
Responsibilities
Manage the company's Facebook page and additional social media platforms
Create and publish engaging content on a consistent schedule
Promote seasonal specials, service offerings, and company updates
Develop educational HVAC content that builds trust with customers
Maintain an organized content calendar
Monitor comments, messages, and inquiries across social platforms
Respond professionally to customer interactions
Encourage engagement and grow the company's online community
Help increase followers and brand visibility
Assist with social media advertising campaigns
Create promotional graphics and marketing materials
Recommend content ideas and marketing initiatives
Coordinate campaigns around seasonal HVAC demand
Support overall online marketing efforts to generate new customers
Assist with online reputation management when needed
Opportunity to expand into after-hours phone support and customer communication as business needs evolve
Requirements
Previous social media management experience required
Experience creating content for local businesses preferred
Facebook Business experience required
Canva or similar graphic design experience required
Experience running or supporting social media advertisements preferred
Strong written communication skills
Experience in home services or construction industries is a plus.
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