Social Media Manager leading social strategy and content for Later’s influencer marketing clients. Managing campaigns, community engagement, and performance insights across major platforms.
About the role
- Social Media Marketing Lead for Walrus Foundation owning social initiatives and campaigns. Leading strategies for brand engagement and promoting events across social channels.
Responsibilities
- Plan and execute social media-led campaigns from concept through measurement
- Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches
- Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events
- Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality
- Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches
- Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms
- Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy
- Own daily social management and content creation across all Walrus channels
- Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach
- Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active
- Write and edit compelling social copy tailored to various channels and audiences
- Own the organization, scheduling, and execution of Walrus-hosted X Spaces
- Amplify executive communications across social channels, working closely with the Comms and Exec Social teams
- Support leadership's social media accounts, including writing, engagement, and content strategy
- Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility
- Coordinate creator content for campaigns, launches, and events
- Lead social activation around events, driving awareness and attendance at specific events
- Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs
- Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery
- Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements
- Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis
- Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives
- Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.
Requirements
- 6 – 9 years proven experience in social media marketing or a similar role
- Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination
- Experience running social listening and translating insights into content and campaign decisions
- Experience managing drip/lifecycle marketing campaigns tied to launches
- Experience supporting executive or leadership communications on social
- Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines
- Excellent written and verbal communication skills
- Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems
- Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics
- Creative thinker with strong problem-solving skills and attention to detail
- Ability to work independently and as part of a team in a fast-paced environment.
Benefits
- Competitive salary
- Flexible work hours
- Professional development budget
- Home office setup allowance
- Global team events
Job title
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Experience level
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Degree requirement
No Education Requirement
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