Merchandise Planner optimizing SKU forecasts, inventory, and Open - to - Buy planning for Article’s furniture business. Driving profitable product availability through data - backed cross - functional planning.
About the role
- Integrated Media Planner developing cross-channel media plans for Basis, whose software automates digital media operations. Managing campaigns, vendors, KPIs, and client delivery.
Responsibilities
- Develop and monitor media plans
- Manage media fundamentals education while stewarding media execution for a suite of Basis clients
- Leverage understanding of the digital media landscape and Basis products and solutions to craft media planning recommendations tied to overarching strategy
- Deliver integrated media plans across all media channels with clear rationale
- Maintain understanding of syndicated media tools and their contribution to planning
- Collaborate with analytics to align media strategies and reporting deliverables with business objectives and success measures
- Negotiate with vendors to secure inventory and pricing
- Guide and assist in shaping KPIs for strategic media plans
- Cultivate relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers
- Provide solutions-oriented, high-level client service
- Contribute to campaign performance, client satisfaction, and retention alongside Integrated Client Solutions and Client Development teams
- Manage insertion orders, post-IO media plan revisions, and publisher IO approvals
- Actualize campaigns to meet budgets and KPIs
- Assist Finance with billing executions and discrepancies
- Complete traffic sheets and assist with creative assets and instructions
Requirements
- 2+ years of experience in digital media planning and buying
- Understanding and interest in programmatic media and real-time bidding
- Experience working alongside a Demand Side Platform
- Strategic thinking and proactive client service skills
- Strong written and verbal communication skills
- Strong issue resolution and problem-solving capabilities
- Ability to work well in a cross functional team environment
- Passion for staying current with the latest research and media tools to guide recommendations
- Intermediate to Advanced Excel and PowerPoint skills
- Commitment to creating inclusive, respectful environments where all voices are valued and supported
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
- Hands on DSP buying experience
- Previous holistic media planning experience
- Experience working with a 3rd party ad server
- Experience in digital reporting dashboards such as Datorama
- Experience in holistic media planning with a focus on search and social
- Basis Certified
Benefits
- Flexible work week
- 401k/RRSP matching
- Mental health support
- Paid sabbaticals
- Generous parental leave
- Flexible work options
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Degree requirement
No Education Requirement
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