Senior media planner managing integrated digital campaigns for Basis, a software platform automating media operations. Developing plans, advising advertisers, and optimizing campaign performance.
Responsibilities
Provide account management and stewardship of media services for brand and agency advertisers
Oversee development and quality control of media plans
Present integrated media recommendations and media plans to client stakeholders
Partner with research and strategy team members
Maintain knowledge of the digital media landscape and Basis products and solutions
Understand how digital channels work together to drive business outcomes
Mentor and train junior planning team members
Bring new ideas to clients through digital innovation, research, and vertical expertise
Use syndicated research to build rationale for recommended media strategies
Collaborate with analytics to align media strategies with business objectives and success measures
Negotiate with vendors for inventory and pricing
Cultivate relationships with ad operations, campaign analytics, and search and social media planners
Ensure campaign performance, client satisfaction, and retention
Provide clients with perspectives on advertising trends, including the cookie-less future
Manage insertion orders, media plan revisions, and publisher IO approvals
Actualize campaigns to meet budgets and KPIs
Assist Finance with billing executions and discrepancies
Complete traffic sheets and gather creative assets and instructions
Requirements
Minimum of 5 years of experience or equivalent combination of education, training, and experience
4+ years of experience in digital media buying and planning
Previous experience mentoring junior team members
Strong understanding of programmatic media and real-time bidding
Strong proficiency with holistic media planning fundamentals and media planning tools
Experience with syndicated research tools
Experience working alongside a Demand Side Platform
Strategic thinking and proactive detail-oriented client service skills
Strong written and verbal communication skills
Strong issue resolution and problem-solving capabilities
Ability to work well in a cross-functional team environment
Advanced Excel and PowerPoint skills
Commitment to creating inclusive, respectful environments where all voices are valued and supported
Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
Benefits
Flexible work week
401k/RRSP matching
Mental health support
Paid sabbaticals
Generous parental leave
Flexible work options
Remote, hybrid, or on-site work options across the U.S. and Canada
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