Merchandise Planner optimizing SKU forecasts, inventory, and Open - to - Buy planning for Article’s furniture business. Driving profitable product availability through data - backed cross - functional planning.
About the role
- Senior Media Planner developing integrated digital and traditional media campaigns for GALE, a business agency. Managing budgets, performance optimization, client recommendations, and junior planner guidance.
Responsibilities
- Develop integrated media plans grounded in the client’s business, brand, target audience, marketplace, and consumer journey
- Use research tools, audience data, historical performance, and marketplace insights to inform media strategies, channel recommendations, and budget allocations
- Translate strategic direction into executable plans across digital and traditional media channels
- Own day-to-day campaign stewardship, including timelines, deliverables, budget management, pacing, reporting, and documentation
- Monitor cross-channel performance and identify optimization opportunities
- Prepare client-facing media recommendations, presentations, status updates, reports, and points of view
- Present media plan sections and recommendations during internal and client meetings
- Identify media opportunities, risks, and solutions
- Manage media budgets, tracking, reconciliation, reporting, and billing discrepancies
- Review purchase authorizations and campaign documentation
- Liaise with media investment and activation teams to support campaign launches and timely deliverables
- Evaluate media partner opportunities and recommend solutions based on campaign objectives and audience needs
- Raise campaign issues and recommend solutions
- Participate in planning sessions, brainstorms, and cross-functional discussions
- Guide and review Planners’ and Assistant Planners’ work
- Support junior team members’ professional development through coaching, knowledge-sharing, and feedback
- Develop expertise across media channels, planning tools, industry trends, and emerging platforms
Requirements
- 4+ years of media agency planning experience
- Hands-on experience developing and managing integrated media plans
- Strong digital media skill set and working knowledge of traditional media channels
- Understanding of how different channels work together across the consumer journey
- Ability to independently manage campaign deliverables, budgets, timelines, and day-to-day planning responsibilities
- Experience interpreting research and performance data and translating findings into clear recommendations
- Experience creating client-facing presentations, reports, media plans, and points of view
- Comfort participating in client meetings and presenting recommendations
- Familiarity with Prisma/Mediaocean, Nielsen, MRI-Simmons, and Comscore
- Strong written, verbal, analytical, and mathematical skills, with close attention to detail
- Ability to organize and prioritize multiple assignments while meeting tight client and internal deadlines
- Sound judgment, proactive problem-solving, and ability to escalate risks or opportunities
- Ability to work independently while remaining a collaborative and dependable team member
- Ability to guide junior team members and review their work
- Proficiency in Excel, PowerPoint, and Word
Benefits
- Hybrid, flexible workplace
- Inclusive workplace and equal opportunity employment
- Interview accommodations available upon request
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Maintenance Planner scheduling repairs and managing maintenance systems at Tenaris, a global manufacturer of advanced tubular products and services. Supporting steel mill safety, reporting, contracts, and production plans.
Senior ports transportation planner leading sustainable road, rail, and transit solutions for Arcadis, a global design and consultancy firm. Managing major port studies, client relationships, and multidisciplinary teams across Canada.
Senior rail planner leading sustainable transit, LRT, BRT, and passenger rail projects for Arcadis. Managing clients, multidisciplinary teams, feasibility studies, and rail planning solutions.
Integrated Media Planner developing cross - channel media plans for Basis, whose software automates digital media operations. Managing campaigns, vendors, KPIs, and client delivery.
Norfolk County planner evaluating development applications, preparing planning reports and guiding land - use decisions. Supporting sustainable growth, public participation and municipal policy projects in Ontario.
Integrated Media Planner managing research, strategy, budgets, and media planning for GALE’s enterprise brand clients. Combining traditional and digital media expertise in a hybrid Toronto workplace.
Environmental Planner coordinating ecological assessments and consultation for Ontario infrastructure projects. Supporting design, permitting, stakeholder engagement and environmental compliance at LGL Limited.
EPCM Project Planner supporting Sedgman’s major engineering, mining, and construction projects in Montreal. Managing schedules, critical paths, progress reporting, and project controls.
Maintenance Planner coordinating predictive maintenance, outages, budgeting, and work orders at Coeur Silvertip’s Northern British Columbia mine. Working two weeks in and two weeks out at a remote camp.