Integrated Media Planner managing research, strategy, budgets, and media planning for GALE’s enterprise brand clients. Combining traditional and digital media expertise in a hybrid Toronto workplace.
Responsibilities
Provide brand, consumer, and marketplace information to establish the media strategy
Demonstrate understanding of the client’s business and consumer journey
Use general and media industry tools and systems
Track, manage, and report on budgets
Apply media knowledge to address media and business challenges
Review paperwork for purchase authorizations
Resolve billing discrepancies
Participate actively in meetings and brainstorming sessions
Meet with media representatives to evaluate opportunities
Write POVs and client-facing communications
Serve as the day-to-day focal point for assigned accounts
Conduct research and strategy for appointed accounts
Manage overall account budgets
Requirements
Agency media planning experience
Must have experience in digital and traditional media channels
Strong communication skills
Solid research and analytical skills
Good mathematical aptitude and attention to detail
Familiarity with media tools and software, including Nielsen NMI, MRI, Comscore, and Prisma/Mediaocean
Ability to organize, prioritize, work well under pressure, manage multiple assignments, meet tight deadlines, and multitask
Ability to work independently and as a team player
Basic computer skills in Excel, Word, and PowerPoint
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