Media Planner

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About the role

  • Integrated Media Planner managing research, strategy, budgets, and media planning for GALE’s enterprise brand clients. Combining traditional and digital media expertise in a hybrid Toronto workplace.

Responsibilities

  • Provide brand, consumer, and marketplace information to establish the media strategy
  • Demonstrate understanding of the client’s business and consumer journey
  • Use general and media industry tools and systems
  • Track, manage, and report on budgets
  • Apply media knowledge to address media and business challenges
  • Review paperwork for purchase authorizations
  • Resolve billing discrepancies
  • Participate actively in meetings and brainstorming sessions
  • Meet with media representatives to evaluate opportunities
  • Write POVs and client-facing communications
  • Serve as the day-to-day focal point for assigned accounts
  • Conduct research and strategy for appointed accounts
  • Manage overall account budgets

Requirements

  • Agency media planning experience
  • Must have experience in digital and traditional media channels
  • Strong communication skills
  • Solid research and analytical skills
  • Good mathematical aptitude and attention to detail
  • Familiarity with media tools and software, including Nielsen NMI, MRI, Comscore, and Prisma/Mediaocean
  • Ability to organize, prioritize, work well under pressure, manage multiple assignments, meet tight deadlines, and multitask
  • Ability to work independently and as a team player
  • Basic computer skills in Excel, Word, and PowerPoint

Benefits

  • Hybrid, flexible workplace
  • Professional development courses

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$65,000 - CA$75,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

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