We’re a Business Agency.
GALE brings business insights to brand storytelling and activates across every channel.
With expertise in business strategy, creative, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses.
GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more.
Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Denver, Austin, Los Angeles, London, and Bengaluru.
In 2021, GALE was named Data & Analytics Agency of the Year on the annual Ad Age A-List.
Some brands we work with: Chipotle, Seagate, H&R Block, NBA, MGM, MilkPEP, Aetna CVS Health, Hard Rock, BMO, and Santander.

GALE

planner

GALE is a business-focused creative and advertising agency that combines brand storytelling, media activation, and business insights to drive measurable growth for clients. The agency delivers integrated campaigns, loyalty programs, cultural marketing initiatives, and digital experiences — sometimes leveraging AI — across channels for consumer and enterprise brands. GALE operates globally with offices in cities including New York, London, Toronto, Denver, Los Angeles, Austin, Bengaluru, and Kansas City.

We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. With expertise in business strategy, creative, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Denver, Austin, Los Angeles, London, and Bengaluru. 
 
In 2021, GALE was named Data & Analytics Agency of the Year on the annual Ad Age A-List. Some brands we work with: Chipotle, Seagate, H&R Block, NBA, MGM, MilkPEP, Aetna CVS Health, Hard Rock, BMO, and Santander.

• Provide brand, consumer, and marketplace information to establish the media strategy
• Demonstrate understanding of the client’s business and consumer journey
• Use general and media industry tools and systems
• Track, manage, and report on budgets
• Apply media knowledge to address media and business challenges
• Review paperwork for purchase authorizations
• Resolve billing discrepancies
• Participate actively in meetings and brainstorming sessions
• Meet with media representatives to evaluate opportunities
• Write POVs and client-facing communications
• Serve as the day-to-day focal point for assigned accounts
• Conduct research and strategy for appointed accounts
• Manage overall account budgets

Media Planner

Integrated Media Planner managing research, strategy, budgets, and media planning for GALE’s enterprise brand clients. Combining traditional and digital media expertise in a hybrid Toronto workplace.

• Develop integrated media plans grounded in the client’s business, brand, target audience, marketplace, and consumer journey
• Use research tools, audience data, historical performance, and marketplace insights to inform media strategies, channel recommendations, and budget allocations
• Translate strategic direction into executable plans across digital and traditional media channels
• Own day-to-day campaign stewardship, including timelines, deliverables, budget management, pacing, reporting, and documentation
• Monitor cross-channel performance and identify optimization opportunities
• Prepare client-facing media recommendations, presentations, status updates, reports, and points of view
• Present media plan sections and recommendations during internal and client meetings
• Identify media opportunities, risks, and solutions
• Manage media budgets, tracking, reconciliation, reporting, and billing discrepancies
• Review purchase authorizations and campaign documentation
• Liaise with media investment and activation teams to support campaign launches and timely deliverables
• Evaluate media partner opportunities and recommend solutions based on campaign objectives and audience needs
• Raise campaign issues and recommend solutions
• Participate in planning sessions, brainstorms, and cross-functional discussions
• Guide and review Planners’ and Assistant Planners’ work
• Support junior team members’ professional development through coaching, knowledge-sharing, and feedback
• Develop expertise across media channels, planning tools, industry trends, and emerging platforms

Senior Media Planner

Senior Media Planner developing integrated digital and traditional media campaigns for GALE, a business agency. Managing budgets, performance optimization, client recommendations, and junior planner guidance.

operations

• Lead resourcing and delivery on a high-volume production account
• Own and establish a formal creative resourcing process
• Analyze creative requests and forecast resourcing needs against team capacity
• Build and maintain resource allocation/staffing plans using Everest, Smartsheets, and Excel
• Coordinate briefing, routing, reviews, and approvals through the creative process
• Monitor workloads and rebalance assignments as priorities shift
• Maintain real-time visibility into team availability, skillsets, and utilization
• Lead weekly cross-functional resourcing meetings with creative leads, account leads, and project managers
• Partner with the Director of Program Management and resourcing counterparts to identify capacity gaps and support headcount planning
• Forecast and roadmap staffing needs weekly, quarterly, and annually
• Support creative directors and client partners with real-time staffing questions
• Establish and refine resourcing and traffic-management best practices
• Manage project estimation, objectives, scope, and integrated approaches
• Create and own integrated project plans
• Manage daily scrums, status reporting, and project communications
• Resolve project issues across large, cross-disciplinary teams
• Set team goals, purpose, and direction
• Foster collaborative global interoffice relationships
• Update clients on project developments and manage communications, expectations, negotiations, and feedback

Creative Operations Manager

Creative Operations Manager orchestrating resourcing and integrated delivery for GALE, a business agency. Managing creative capacity, staffing, production traffic, and client-facing project execution.

3d-artist

• Responsible for creating visually stunning motion graphics and special effects.
• Creating short and long form animation, social first content, GIFs, and web animations that balance strong craft, clear storytelling, and business impact.
• Play a crucial role in contributing to GALE’s media storytelling, process, and digital brand strategy.
• Actively participate in the planning and storyboarding of motion/video projects.

Associate Director, Motion Design

Associate Director creating visually stunning motion graphics and effects. Join GALE's team to contribute to media storytelling and digital brand strategy.

We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. With expertise in business strategy, creative, media, CRM, addressable and integrated brand communications, performance marketing, and technology, GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Detroit, Singapore, Toronto, Denver, Austin, Los Angeles, London, and Bengaluru. In 2021, GALE was named Data & Analytics Agency of the Year on the annual Ad Age A-List. Some brands we work with: Chipotle, Seagate, H&R Block, NBA, MGM, MilkPEP, Aetna CVS Health, Hard Rock, BMO, and Santander.

GALE

About the company

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Media Planner

GALE

Senior Media Planner

GALE

Creative Operations Manager

GALE

Associate Director, Motion Design

GALE