About the role

Senior Frontend Developer at Borrowell leading technical vision for marketing site and web experiences. Engage with engineering, marketing, and design to enhance credit services for Canadians.

Responsibilities

Lead the technical vision and implementation of our marketing site and growth-focused web experiences
Rebuild and own our marketing website using React and Next.js, leveraging server-side rendering and modern routing patterns for speed, SEO, AEO/GEO (AI/Generative Engine Optimization), and flexibility
Sit at the intersection of engineering, marketing, and design to turn traffic into measurable business outcomes
Hands-on in the codebase while also influencing the roadmap, architecture, and best practices across the broader team
Audit the current marketing site, performance, SEO, analytics setup, and experimentation capabilities to propose and execute a prioritized improvement plan
Lead the rebuild or major refactor of the site using Next.js and a headless CMS, with an eye toward future experimentation and rapid content changes
Implement or refine analytics and event tracking to give us end-to-end visibility into acquisition, activation, and key conversion events
Launch an initial set of growth experiments (e.g., pricing page tests, signup flow optimizations, new landing pages) and create a repeatable experimentation workflow.

5+ years of professional frontend experience—including at least 3 years building production apps with React—with strong expertise in Next.js, TypeScript, SSR/ISR patterns, and deep knowledge of web fundamentals (HTML, CSS, JavaScript, accessibility)
Proven experience building high-traffic, growth-focused websites (home, pricing, signup pages), and comfort collaborating directly with marketing and design partners to translate business goals into technical execution
Hands-on experience integrating and working with headless CMS platforms (e.g., Contentful, Sanity, Strapi)
A strong grasp of SEO basics, user experience best practices, Core Web Vitals, and performance optimization techniques specifically for modern React/Next.js applications
Demonstrated experience setting up analytics and A/B testing tooling (e.g., GA4, GTM, Mixpanel, Optimizely, VWO) and using data to drive decisions.

**The Opportunity** - join and have a major impact at a growing company that is helping make financial stability possible for everybody
**Comprehensive Health Benefits** - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
**Additional Health Benefits **- virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
**Maternity & Parental Leave Top-up **- available to new parents
**WFH Reimbursement -** we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
**Employee Development Benefit** - annual reimbursements on payments to help your learning
**Givewell Benefit **- 1 paid volunteer day a year to give back to the community
**Flexibility** - flexible working hours and a flexible vacation policy