Product Manager scaling TryHackMe’s Live Classes and social features. Driving learner engagement, retention, revenue, and Business product adoption.
About the role
- Senior Product Owner growing AI-powered dealer services for Cars Commerce’s automotive retail platform. Driving Canadian dealership adoption, service launches, operational stability, and retention.
Responsibilities
- Own the vision, roadmap, and business results for a portfolio of dealer services
- Define service scope, service levels, packaging, and pricing input
- Translate dealership realities into priorities for product and delivery teams
- Increase adoption of existing dealer services across the Canadian dealer base
- Define best-practice dealership processes for lead response, follow-up, appointment setting, show rate, and sales-floor handoff
- Define applications of AI-powered tools including intelligent chat, voice assistants, predictive lead scoring, and automated follow-ups
- Optimize the dealer and shopper journey from first contact through appointment, sale, and ongoing service
- Partner with AI and data science teams to set requirements, validate results, and scale successful solutions
- Build business cases and go-to-market plans for new dealer services in Canada
- Define service delivery models, pilot with early dealers, prove results, and scale
- Equip sales teams with positioning, pitch materials, ROI stories, and competitive comparisons
- Define onboarding, delivery playbooks, and quality standards
- Collaborate with engineering, AI/data science, UX, marketing, sales, and delivery teams
- Align roadmaps with the Cars Commerce and dealer technology ecosystem
- Lead through influence across teams not directly managed
- Ensure stable operations and responsive support processes
- Monitor service quality and dealer satisfaction and address retention risks
- Define and track KPIs including adoption, recurring revenue, dealer retention, appointments, show rate, sales, and campaign ROI
- Build relationships with internal teams, dealerships, and partners
- Communicate progress, performance, wins, and risks to leadership
Requirements
- 7+ years in dealership operations or a dealer-facing role
- Hands-on expertise in at least one of BDC, F&I, or service and customer retention, with working knowledge of the others
- Proven track record of launching or growing a service sold to dealers, or turning around a dealership department with measurable results
- Strong understanding of dealership economics and ability to build a simple, credible business case
- Confident user of dealer CRM and DMS tools
- Ability to lead through influence with sales, delivery, and product teams
- Experience applying AI and automation tools in a dealership or dealer-facing environment
- Strong communication and interpersonal skills; organized and able to work with minimal supervision
- Bilingualism in French and English
- Canadian automotive retail experience
- Must be based in the Montreal or Quebec City area
- Applicants for US-based positions must be authorized to work in the United States
Benefits
- Medical, Dental & Vision Healthcare Plans
- New Hire Stipend for Home Office Set-Up
- Generous PTO
- Paid Holidays
- Floating Holiday
- Volunteer Day
- Recharge Day
- Bonus and/or equity programs may be available depending on level and role
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