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About the role
- Leading CBC/Radio-Canada’s digital advertising products, audience activation, and monetization strategy. Guiding ad experiences, data roadmaps, product teams, and revenue growth.
Responsibilities
- Shape the vision for CBC/Radio-Canada monetization experience evolution
- Support day-to-day audience segmentation activities and inform the monetization data strategy and roadmaps
- Lead monetization product evolution from testing and discovery through delivery
- Enhance digital advertising experiences and drive innovation to retain current clients and audiences and attract new ones
- Evolve tools and solutions supporting Media Solutions and Marketing operations for audience segmentation
- Coordinate work carried out by product teams with product managers
- Maintain strategic and operational alignment with sales, marketing, communications, and ad technology teams
- Create synergies across products to strengthen engagement within Radio-Canada’s broader digital ecosystem
- Contribute to digital transformation initiatives
- Develop a strategic roadmap aligned with Media Solutions priorities
- Identify and execute the highest-priority initiatives
- Enable evolution of ad formats, ad-tech integrations, data strategy, and user-facing features
- Establish a testing practice for ad loads, user scenarios, and ad formats
- Ensure products are relevant in the market and sellable
- Serve as the main accountability and escalation point to Media Solutions for product development
- Coach and mentor a cross-functional team of product managers, data analysts, and data experts
- Partner with Ad Tech, Ad Operations, and Data Monetization to understand needs and strategic roadmaps
- Enable revenue generation through activation of first-party audience data
Requirements
- Minimum of five to seven (5 to 7) years of progressive leadership within the media or advertising industry
- Deep expertise in advertising, digital transformation, and multi-platform consumer behaviour
- Demonstrated adaptability in dynamic environments with the resilience to navigate ambiguity and lead organizational change
- Exceptional communication and presentation skills
- Bilingual proficiency in French and English is highly desirable
- Superior relationship management skills with a proven ability to influence senior executives through diplomacy and strategic negotiation
- Ability to manage competing priorities and high-pressure deadlines with operational excellence
- Candidates may be subject to skills and knowledge testing
- Successful candidates must complete a mandatory criminal record check; other background checks may be conducted based on operational requirements
- Employees must adhere to CBC/Radio-Canada's Code of Conduct as a condition of employment
Benefits
- Hybrid work arrangement with a mix of in-office and remote work
- Equal opportunity and inclusive workplace
- Accommodation support during the recruitment process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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