Field Enablement Coach raising performance in sales calls at CoLab Software. Coaching customer-facing teams for late-stage conversion improvements and continuous learning.
Responsibilities
Run a weekly call-review cadence — reviewing recordings across every deal stage, scoring them against the good/great framework, and surfacing coaching priorities to management.
Operate deal rooms for enterprise opportunities in key stages — joining calls live or async to diagnose what’s stalling and coach the AE on exactly what to do next.
Own the continuous learning calendar — biweekly sessions on sales methodology, objection handling, competitive positioning, and product updates.
Build and maintain the sales mechanics playbook — mutual action plan templates, discovery frameworks, and late-stage objection guides.
Track AE performance trends and flag reps who need targeted coaching before issues compound.
Stay close to live selling yourself, credible enough that reps respect your coaching because you can do the job — not just talk about it.
Requirements
3–6 years of enterprise AE experience, having carried quota in a complex, multi-stakeholder sale.
Experience in frontline sales leadership, sales enablement, or coaching high-performing B2B sales teams is strongly preferred.
Strong coaching instinct — you can watch a call and diagnose the real problem, not just the surface mechanics, and coach the rep through it 1:1 and in a group.
Comfort facilitating in front of 20–50 reps and holding the room.
An analytical orientation — you can build a scorecard, track trends, and present findings.
Deep fluency in modern sales methodology and qualification frameworks — MEDDPICC and the 3 Whys — and the ability to coach reps to apply them in live deals.
Hands-on experience with Salesforce and a call-recording / conversation-intelligence tool like Gong.
Excellent communication (written/verbal), facilitation skills, and the ability to break down complex topics to easily train stakeholders.
While it’s not required, it’s an added plus if you also have experience with the wider field tech stack — ZoomInfo, Rattle, or Outreach.
Familiarity with additional sales frameworks such as Sandler, Challenger, or Command of the Message.
Prior experience in rapid-growth B2B SaaS, manufacturing tech, or complex enterprise software environments.
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