Growth Product Manager driving product-led growth across Digistore24's ecommerce platform. Collaborating with cross-functional teams to enhance user engagement and retention.
Responsibilities
Own growth outcomes across the user lifecycle
Take ownership of one or more core growth metrics across the user lifecycle, such as activation, engagement, retention, or monetization
Identify friction, drop-offs, and unmet user needs using data and user insights
Translate insights into testable growth bets with clear success criteria
Define growth models & loops
Build and evolve growth models that connect product inputs to business outcomes
Identify and improve growth loops beyond linear funnels
Make prioritization and tradeoffs explicit, aligning initiatives with company OKRs and strategic goals
Lead experimentation
Design and run experiments (A/B tests, prototypes, staged rollouts) with Design and Engineering
Apply sound experimentation practices, including hypothesis definition, success metrics, and basic statistical reasoning
Use learnings to iterate, double down, or stop initiatives decisively
Be hands-on with product analytics
Work daily with product analytics to guide decisions and uncover opportunities
Use tools like PostHog (strong plus), Amplitude, Mixpanel, or Pendo to analyze user behavior and experiment results
Turn data into clear insights that inform decisions
Drive end-to-end execution
Lead initiatives from problem framing through discovery, delivery, and measurement
Collaborate closely with Engineering and Design on scope, tradeoffs, and sequencing
Ensure learnings are documented and reused
Collaborate across the company
Work as a thought partner with stakeholders across Marketing, Support, Analytics, and Leadership
Align teams around shared goals and outcomes
Communicate clearly and proactively.
Requirements
5+ years of Product Management experience in cross-functional product teams
2+ years of hands-on Growth Product Management experience (or equivalent PRODUCT growth-focused role)
Proven experience driving growth initiatives across multiple lifecycle stages, with hands-on experience in engagement and/or retention
Strong product analytics skills and comfort working directly with data
Solid understanding of experimentation methods (A/B testing, prototyping, basic statistics)
Experience in PLG, self-serve, or B2B SaaS products
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