Growth Product Manager owning Float’s self - serve acquisition and activation experience. Running rapid experiments and new channels for Canadian businesses using Float’s financial operating system.
About the role
- Growth Product Manager driving product-led growth across Digistore24's ecommerce platform. Collaborating with cross-functional teams to enhance user engagement and retention.
Responsibilities
- Own growth outcomes across the user lifecycle
- Take ownership of one or more core growth metrics across the user lifecycle, such as activation, engagement, retention, or monetization
- Identify friction, drop-offs, and unmet user needs using data and user insights
- Translate insights into testable growth bets with clear success criteria
- Define growth models & loops
- Build and evolve growth models that connect product inputs to business outcomes
- Identify and improve growth loops beyond linear funnels
- Make prioritization and tradeoffs explicit, aligning initiatives with company OKRs and strategic goals
- Lead experimentation
- Design and run experiments (A/B tests, prototypes, staged rollouts) with Design and Engineering
- Apply sound experimentation practices, including hypothesis definition, success metrics, and basic statistical reasoning
- Use learnings to iterate, double down, or stop initiatives decisively
- Be hands-on with product analytics
- Work daily with product analytics to guide decisions and uncover opportunities
- Use tools like PostHog (strong plus), Amplitude, Mixpanel, or Pendo to analyze user behavior and experiment results
- Turn data into clear insights that inform decisions
- Drive end-to-end execution
- Lead initiatives from problem framing through discovery, delivery, and measurement
- Collaborate closely with Engineering and Design on scope, tradeoffs, and sequencing
- Ensure learnings are documented and reused
- Collaborate across the company
- Work as a thought partner with stakeholders across Marketing, Support, Analytics, and Leadership
- Align teams around shared goals and outcomes
- Communicate clearly and proactively.
Requirements
- 5+ years of Product Management experience in cross-functional product teams
- 2+ years of hands-on Growth Product Management experience (or equivalent PRODUCT growth-focused role)
- Proven experience driving growth initiatives across multiple lifecycle stages, with hands-on experience in engagement and/or retention
- Strong product analytics skills and comfort working directly with data
- Solid understanding of experimentation methods (A/B testing, prototyping, basic statistics)
- Experience in PLG, self-serve, or B2B SaaS products
- Excellent English communication skills
- Strong plus: Participation in Reforge cohorts (Growth Series, Retention, Experimentation, etc.)
- Strong plus: Experience with PostHog
- Strong plus: Entrepreneurial or founder experience.
Benefits
- Work from anywhere, on your schedule
- Continuous learning
- Stable, founder-led business
- Empowered, outcome-focused teams
- Tools that fit your workflow
- International, collaborative culture
- Real human connection
- Ownership from day one
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