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Product Manager, Shoulder Reconstruction, Sports Medicine
Posted 5 months ago
About the role
- Product Manager driving growth across Canada in Shoulder Reconstruction & Sports Medicine for DePuy Synthes. Leading marketing initiatives and collaboration with cross-functional teams to enhance product performance.
Responsibilities
- Develop and implement 3–5 year portfolio strategies for Shoulder Reconstruction and Sports Medicine, ensuring alignment with global direction and effective local market adaptation.
- Partner with sales teams to design and execute launch plans, including positioning, pricing, promotions, and targeting.
- Coordinate with cross-functional teams (Medical Education, RA, CA, Legal, Finance) to drive cohesive execution of marketing plans and budgets.
- Conduct regular business reviews to analyze sales performance, identify market trends, opportunities, and gaps.
- Consolidate and communicate National needs to global marketing teams for new product planning.
- Facilitate sharing of best practices, success cases, and market learnings across Canadian Market.
- Build strong partnerships with surgeons, KOLs, and sales network to understand unmet clinical needs and strengthen market presence.
- Participate in conferences, workshops, and live surgeries to gather insights and promote DePuy Synthes solutions.
- Collaborate with Finance and sales teams to develop accurate forecasts and inventory plans, minimizing E&O risk.
- Identify growth drivers and risks to achieve sustained business performance.
- Design and deliver internal training programs to enhance sales effectiveness and product expertise.
- Partner with Medical Education to plan and execute HCP training programs aligned with strategic objectives.
Requirements
- Bachelor’s or Master’s degree in Life Sciences, Engineering, or related field is required.
- Minimum of 6 years experience in sales or marketing is required.
- Experience in Sports Medicine, Extremities, or Shoulder Reconstruction is preferred.
- Demonstrated experience engaging KOLs and sales network across Canada.
- Strong commercial, financial and analytical skills with demonstrated experience building forecasts and managing budgets.
- Experience with product launches, clinician education programs and lifecycle management.
- Exposure to RFP / tender processes and working with strategic accounts/GPOs.
- Excellent interpersonal skills, with the ability to engage surgeons, clinical teams and internal stakeholders.
- Strong ability in sales training, field execution, and KOL engagement.
- Strategic thinker with a hands-on approach to market development and multi-channel promotion.
- Deep understanding of market dynamics, customer segmentation, and competitive positioning in Sports Medicine or related fields.
- Thrives in a fast-paced, matrix organization with regional and global interfaces.
- Bilingual in English and French considered an asset.
- Ability to travel up to 30% (primarily within Canada).
Benefits
- Inclusive work environment
- Diversity and dignity of employees recognized
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