Product Manager leading Kalkomey’s LMS for outdoor safety education. Owning course - authoring tools, interactive hunter education experiences, roadmaps, analytics, and AI initiatives.
About the role
- Senior Product Manager growing Dutch Vet’s ecommerce business across prescription and non-prescription pet products. Owning P&L, storefront strategy, conversion, merchandising, and AI-powered recommendations.
Responsibilities
- Own the full P&L for Dutch's ecommerce business across prescription and non-prescription products
- Set targets, track performance, and drive accountability for revenue, margin, and profitability
- Identify high-value product-sales opportunities using market signals, platform data, and customer needs
- Define and evolve assortment strategy across prescription and OTC categories
- Monitor market trends, competitor moves, and emerging product categories
- Own the storefront end to end, including homepage, collection/category pages, and PDPs
- Lead the reimagination of Dutch's product storefront from concept through execution
- Partner with Creative, UX, Engineering, Product Management, and Data Science teams
- Own merchandising strategy, product collections, promotional calendars, bundles, campaigns, and repeat-purchase initiatives
- Define selling mechanisms including subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers
- Own and optimize the consumer-facing conversion funnel from landing to checkout
- Build and maintain the storefront and funnel testing roadmap
- Diagnose funnel drop-off using data and qualitative signals and translate findings into shipped improvements
- Manage the items file and product-data metadata strategy
- Own the product catalog lifecycle from onboarding through performance review and sunset decisions
- Recommend CMS and item-management tooling and explain the tradeoffs
- Scout new products, emerging brands, and category innovations
- Partner with the AI team to build personalized product recommendations using EMR data and vet-issued insights
- Define recommendation data inputs, logic, and feedback loops
Requirements
- 7+ years of product management experience in ecommerce, marketplace, or consumer product businesses at a startup
- Track record of driving meaningful revenue growth
- Direct, hands-on experience owning a storefront across the homepage, collection pages, PDPs, and items file
- Proven, measurable success improving consumer-facing conversion funnels with specific before/after results
- Demonstrated experience owning a P&L and managing margin and profitability targets
- Strong data analysis and decision-making abilities
- Experience collaborating with product, design, engineering, and data science teams to build and ship
- Strong commercial instincts, including market-opportunity identification, business-case development, and execution
- Exceptional drive and self-motivation
- Shopify experience is nice to have
- Membership or subscription business-model experience is a plus
- Pet, health, and wellness ecommerce experience is nice to have
- AI/ML personalization or recommendation-system experience is nice to have
- Vendor negotiations, wholesale buying, or marketplace supplier-management familiarity is nice to have
Benefits
- Health, Dental, and Vision Insurance
- Life and Disability Insurance
- Flexible PTO
- Mental Wellbeing Options
- Robust Holiday Schedule
- Retirement savings plan
- Growth Opportunities
- Significant growth trajectory
- True ownership with real authority, accountability, and upside
- Unique data advantage through Dutch's EMR and vet-recommendation dataset
- Mission focused on improving pet health and happiness
- Collaborative, high-talent team
- Diverse and inclusive team
- Equal opportunity employment
- Accommodations available on request during the selection process
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