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About the role
- Senior researcher responsible for consumer and market intelligence at GM Canada. Collaborating with cross-functional teams to drive brand growth and retail performance.
Responsibilities
- Act as a senior research advisor to key stakeholders.
- Participate in strategic discussions and planning cycles, ensuring research insights shape brand, media, and retail decisions.
- Bring forward clear, evidence‑based perspectives on consumer behaviour, perception, creative resonance, competitive dynamics, and category trends.
- Lead GM Canada’s syndicated research portfolio, including S&P Global Mobility, JD Power, Media Radar, YouGov, competitive intelligence tools, and a variety of other consumer, retail, and market data sources.
- Analyze survey data, syndicated sources, competitive intelligence, and retail performance to uncover meaningful insights.
- Develop questionnaires, sampling plans, and analysis frameworks that meet GM’s methodological standards.
- Manage research vendors and panel providers to ensure high‑quality, on‑time delivery.
Requirements
- 6–10+ years in consumer insights, marketing research, or analytics (client‑side or agency).
- Deep experience with quantitative research methods (trackers, brand studies, creative testing, segmentation inputs).
- Strong proficiency with SPSS, advanced Excel (Power Query, pivot tables, complex formulas), and other tools in the consumer and market research space.
- Hands‑on experience with cross‑tab manipulation, root‑cause analysis, funnel analysis, audience sizing, and segmentation frameworks.
- Ability to synthesize multiple data sources (syndicated, survey, digital, retail) into a coherent narrative.
- Experience managing vendors, budgets, and complex research programs.
- Bachelor’s degree in Marketing, Business, Statistics, Psychology, Economics, or related field.
Benefits
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
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