Growth Product Designer for pdf.net, building the acquisition engine and optimizing conversion through design and data. Collaborating with PMs and engineers in a fully remote, high-autonomy environment.
Responsibilities
Design and iterate on landing pages, onboarding flows, and key funnel touchpoints (including paywall moments).
Take things end-to-end: map the journey, write and refine copy, and make sure the experience feels cohesive.
Turn fuzzy goals (“improve activation”, “increase paywall conversion”) into clear hypotheses and experiments that can ship quickly.
Partner with the acquisition PM and engineers to run fast loops: build, launch, learn, iterate.
Use data (Amplitude, A/B tests, funnel drop-offs, CPA, conversion) to prioritize what to test next and measure what changed.
Create variations for different channels and search intent clusters, and keep raising the bar on visual quality as you go.
Communicate clearly with the team: document edge cases, define states, and set engineering up to move quickly without losing craft.
Bring great references, good taste, and a practical “let’s ship it” mindset to help strengthen design culture.
Requirements
Strong visual/UI craft and a high bar for layout and polish (Figma components, auto-layout, typography, spacing, all the details).
A conversion mindset: you care about what happens after something ships, and you’re excited by experiments and fast feedback loops.
Comfort owning work end-to-end, with high autonomy in a lightweight, async-friendly culture.
Solid product thinking: you can zoom out to the journey, then zoom in to the small decisions that change conversion.
Clear writing and communication. You’ll write copy, explain decisions, and keep cross-functional work unblocked.
Strong collaboration with PMs and engineers in a “ship → learn → iterate” environment.
Taste and restraint: you can make a simple UI feel premium through typography, layout, and interaction details.
A bias toward outcomes: you connect design decisions to funnel metrics and business results.
You use AI as a real speed tool (LLMs for thinking/research, fast prototyping, rather than long polish in Figma).
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