Senior Frontend Engineer building reliable order - flow and trading experiences for Wealthsimple, Canada’s leading financial innovator. Owning frontend systems across equities, options, crypto, and real - time market data.
About the role
- Web Development Engineer responsible for optimizing Homebase's website performance and launching landing pages. Collaborating with teams for quality and growth initiatives in a hybrid work model.
Responsibilities
- Own technical quality across joinhomebase.com.
- Responsible for Core Web Vitals and site performance.
- Diagnose and resolve performance regressions across LCP, INP, and CLS.
- Identify root causes and implement fixes.
- Build and launch landing pages for paid, SEO, and campaign initiatives.
- Design and implement A/B tests across landing pages, messaging, and conversion flows.
- Use AI tools to accelerate development and automate workflows.
Requirements
- 6-8+ years of web development experience.
- Deep, hands-on Webflow expertise is required — not just page-building, but CMS architecture, custom code integration, and performance optimization.
- Strong HTML, CSS, and JavaScript skills.
- Experience with experimentation, analytics, and conversion optimization.
- Familiarity with tools like Amplitude, Statsig, and Hotjar is a plus.
- Strong understanding of web performance, accessibility, and SEO.
- Experience integrating websites with product onboarding, analytics, and marketing systems.
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