Performance Media Specialist at Glassroom overseeing and optimizing digital campaigns for clients. Driving performance and collaboration within the team and with clients.
Responsibilities
Campaign management and optimization: Structure, launch and independently monitor the delivery and performance of your search, social and programmatic campaigns.
Performance culture: Ensure continuous, proactive optimization of accounts based on clients' business objectives (CPA, ROAS, conversions).
Quality control and mentorship: Oversee traffic, campaign setup and platform hygiene of more junior campaign managers to guarantee execution excellence.
Impact analysis and reporting: Produce and analyze weekly performance reports to extract clear insights on drivers, blockers and next steps.
Client relations: Actively participate in preparing and presenting digital media strategies and media plans to clients, explaining results in plain language and proposing clear recommendations.
Strategy and innovation: Contribute to the development of media strategy (media plans, roadmaps) and test new features or industry trends (AI, measurement tools).
Requirements
University or college degree in marketing, advertising, communications or a related field (a specialization in digital marketing is an asset).
3–4 years of hands-on experience managing digital media campaigns (agency experience preferred).
Deep expertise in paid advertising environments, including programmatic, social platforms and SEM/PPC (Google Ads, META, DV360, Campaign Manager, LinkedIn Ads).
Practical knowledge of data tracking mechanisms (UTM conventions, GA4, ad servers) and interest in advanced solutions (Value-Based Bidding, server-side tracking).
Advanced proficiency in Excel and Google Sheets (advanced formulas, VLOOKUP, pivot tables, data cleaning).
Excellent written and verbal French skills to collaborate effectively with the team and clients (strong English proficiency highly recommended).
Benefits
Hybrid work: A balanced setup with 3 days in the office for team connection and 2 days remote.
Generous time off: 3 weeks of annual vacation plus agency closure during the holiday season.
Personal days: All public holidays doubled + 5 personal days for self-care + 1 volunteer day to give back to the community.
Comprehensive health: Group insurance plan (life, prescription drugs, dental, paramedical, travel...) with 3 coverage options.
Active wellness: $250 per year reimbursed for fitness activities or the purchase of home fitness equipment.
Green commuting: Discounts on Bixi and Opus passes to support your commute.
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