EHS Specialist advancing workplace safety analytics, injury claims, audits, and compliance at LifeLabs, a Canadian healthcare organization. Improving employee well - being through data - driven safety programs.
About the role
- Performance Media Specialist at Glassroom overseeing and optimizing digital campaigns for clients. Driving performance and collaboration within the team and with clients.
Responsibilities
- Campaign management and optimization: Structure, launch and independently monitor the delivery and performance of your search, social and programmatic campaigns.
- Performance culture: Ensure continuous, proactive optimization of accounts based on clients' business objectives (CPA, ROAS, conversions).
- Quality control and mentorship: Oversee traffic, campaign setup and platform hygiene of more junior campaign managers to guarantee execution excellence.
- Impact analysis and reporting: Produce and analyze weekly performance reports to extract clear insights on drivers, blockers and next steps.
- Client relations: Actively participate in preparing and presenting digital media strategies and media plans to clients, explaining results in plain language and proposing clear recommendations.
- Strategy and innovation: Contribute to the development of media strategy (media plans, roadmaps) and test new features or industry trends (AI, measurement tools).
Requirements
- University or college degree in marketing, advertising, communications or a related field (a specialization in digital marketing is an asset).
- 3–4 years of hands-on experience managing digital media campaigns (agency experience preferred).
- Deep expertise in paid advertising environments, including programmatic, social platforms and SEM/PPC (Google Ads, META, DV360, Campaign Manager, LinkedIn Ads).
- Practical knowledge of data tracking mechanisms (UTM conventions, GA4, ad servers) and interest in advanced solutions (Value-Based Bidding, server-side tracking).
- Advanced proficiency in Excel and Google Sheets (advanced formulas, VLOOKUP, pivot tables, data cleaning).
- Excellent written and verbal French skills to collaborate effectively with the team and clients (strong English proficiency highly recommended).
Benefits
- Hybrid work: A balanced setup with 3 days in the office for team connection and 2 days remote.
- Generous time off: 3 weeks of annual vacation plus agency closure during the holiday season.
- Personal days: All public holidays doubled + 5 personal days for self-care + 1 volunteer day to give back to the community.
- Comprehensive health: Group insurance plan (life, prescription drugs, dental, paramedical, travel...) with 3 coverage options.
- Active wellness: $250 per year reimbursed for fitness activities or the purchase of home fitness equipment.
- Green commuting: Discounts on Bixi and Opus passes to support your commute.
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