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About the role

  • Lead Ads AI Analytics at Instacart to create actionable insights for enhancing ad performance. Collaborate with multiple teams to drive revenue growth and improve advertising outcomes.

Responsibilities

  • Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
  • Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
  • Ingest and enrich unstructured Ads content and publish retrieval‑ready datasets using our managed search/vector services.
  • Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and re‑ranking; set quality/latency targets and iterate via experiments.
  • Design agent reasoning and policies on ads, including tool definitions and human‑in‑the‑loop approvals.
  • Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.
  • Run A/B or uplift experiments to quantify impact and guide iteration.
  • Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time‑to‑insight.

Requirements

  • 4–7 years in analytics engineering, data science, or applied AI with strong SQL and Python.
  • 2+ years of domain expertise in ads, retail, or e-commerce data.
  • Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
  • Deep Expertise in orchestrating data pipelines using dbt and Airflow
  • Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar)
  • Ability to design offline/online evaluations and run A/B or uplift tests
  • Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality.
  • Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
  • Understanding of ML models to drive recommendations on bid, keywords, and budgets
  • Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA.

Benefits

  • Competitive compensation
  • New hire equity grant
  • Annual refresh grants

Job type

Full Time

Experience level

Senior

Salary

CA$140,000 - CA$148,000 per year

Degree requirement

Bachelor's Degree

Tech skills

AirflowBigQueryPythonSQLTableau

Location requirements

RemoteCanada

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