Senior Business Data Scientist specializing in marketing measurement and analytics to drive customer value. Collaborating with cross-functional teams to inform marketing investments and strategies.
Responsibilities
Build Jobber’s Marketing Measurement System: Design and evolve an integrated marketing measurement system that brings together marketing mix modelling (MMM), attribution, incrementality testing, experimentation, forecasting, and business performance diagnostics
Apply Advanced Analytics to Growth Decisions: Apply causal-inference and statistical techniques to distinguish true incremental impact from correlation, selection effects, seasonality, and noise
Act as a Strategic Partner to Marketing Leaders: Partner closely with leaders and teams across Demand Generation, Performance Marketing, Brand Marketing & Communications, Marketing Operations, Finance, and adjacent analytics functions
Build Scalable, AI-Native, and Trusted Analytical Capabilities: Create reproducible, well-documented analytical workflows with strong quality assurance, peer review, version control, and clear methodological standards
Lead as a Senior Individual Contributor: Independently own complex, ambiguous, and high-impact work from initial problem framing through modelling, interpretation, recommendation, and business adoption.
Requirements
Significant hands-on experience in digital or performance marketing analytics, marketing science, growth measurement, or a closely related field, ideally in a SaaS, subscription, marketplace, or similarly complex business
Broad, practitioner-level knowledge across the advanced marketing measurement ecosystem, including: marketing mix modelling; multi-touch attribution and other attribution methods; incrementality measurement and experimentation; causal inference; forecasting and scenario modelling; budget allocation and optimization; and customer lifetime value and acquisition-quality measurement
Meaningful applied experience spanning MMM, attribution, and incrementality, with deeper specialization in one or more of these areas
Expert-level SQL skills and the ability to work confidently across complex relational data structures, construct analytical datasets, and validate logic
Strong proficiency in Python or R for statistical modelling, causal analysis, forecasting, simulation, optimization, and analytical workflow development
Familiarity with modern cloud data and business-intelligence platforms such as Snowflake, dbt, Tableau, Looker, or equivalent tools
A strong understanding of SaaS and subscription economics, including CAC, LTV, payback, conversion, MRR, ARR, NRR, churn, retention, customer quality, and long-term value
Legal entitlement to work in Canada.
Benefits
A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind
Matching in RRSP, TFSA or FHSA
Stock options
A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.
Senior Data Scientist delivering insights tying data to strategic execution for Workday's AI platform. Partnering with teams to analyze product adoption and optimize customer experience.
Data Intelligence Lead at TELUS Health shaping CRM best practices and driving AI adoption. Focused on enhancing business performance through data insights and process automation.
Senior Data & Trust Manager at TELUS providing guidance on data ethics and governance. Collaborating with business units to ensure data, privacy, and AI initiatives adhere to ethical standards and regulations.
Data Scientist II designing and deploying analytics solutions across cloud platforms for TD. Collaborating with business stakeholders to transform large - scale data into actionable insights.
Principal Data Scientist leading AI innovation for network management at Extreme. Driving long - term data science and ML strategy in a greenfield opportunity.
Senior Data Scientist specializing in deep learning for computer vision at Zesty.ai. Collaborating on PropertyTech and InsurTech solutions using data science and machine learning.
Geodata Scientist at ALS analyzing geoscience data and applying machine learning for mineral exploration. Collaborating with multidisciplinary teams on predictive modelling and consulting projects.
Senior Data Scientist leading advanced analytics and machine learning solutions within insurance practice. Bridging business objectives and data science execution while ensuring delivery quality.
Senior Data & Trust Partner at TELUS enhancing data governance and AI capabilities. Collaborating with leadership to implement trust strategies and improve organizational design.