Senior Business Data Scientist, Marketing

Posted 2 hours ago

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About the role

  • Senior Business Data Scientist specializing in marketing measurement and analytics to drive customer value. Collaborating with cross-functional teams to inform marketing investments and strategies.

Responsibilities

  • Build Jobber’s Marketing Measurement System: Design and evolve an integrated marketing measurement system that brings together marketing mix modelling (MMM), attribution, incrementality testing, experimentation, forecasting, and business performance diagnostics
  • Apply Advanced Analytics to Growth Decisions: Apply causal-inference and statistical techniques to distinguish true incremental impact from correlation, selection effects, seasonality, and noise
  • Act as a Strategic Partner to Marketing Leaders: Partner closely with leaders and teams across Demand Generation, Performance Marketing, Brand Marketing & Communications, Marketing Operations, Finance, and adjacent analytics functions
  • Build Scalable, AI-Native, and Trusted Analytical Capabilities: Create reproducible, well-documented analytical workflows with strong quality assurance, peer review, version control, and clear methodological standards
  • Lead as a Senior Individual Contributor: Independently own complex, ambiguous, and high-impact work from initial problem framing through modelling, interpretation, recommendation, and business adoption.

Requirements

  • Significant hands-on experience in digital or performance marketing analytics, marketing science, growth measurement, or a closely related field, ideally in a SaaS, subscription, marketplace, or similarly complex business
  • Broad, practitioner-level knowledge across the advanced marketing measurement ecosystem, including: marketing mix modelling; multi-touch attribution and other attribution methods; incrementality measurement and experimentation; causal inference; forecasting and scenario modelling; budget allocation and optimization; and customer lifetime value and acquisition-quality measurement
  • Meaningful applied experience spanning MMM, attribution, and incrementality, with deeper specialization in one or more of these areas
  • Expert-level SQL skills and the ability to work confidently across complex relational data structures, construct analytical datasets, and validate logic
  • Strong proficiency in Python or R for statistical modelling, causal analysis, forecasting, simulation, optimization, and analytical workflow development
  • Familiarity with modern cloud data and business-intelligence platforms such as Snowflake, dbt, Tableau, Looker, or equivalent tools
  • A strong understanding of SaaS and subscription economics, including CAC, LTV, payback, conversion, MRR, ARR, NRR, churn, retention, customer quality, and long-term value
  • Legal entitlement to work in Canada.

Benefits

  • A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind
  • Matching in RRSP, TFSA or FHSA
  • Stock options
  • A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.

Job type

Full Time

Experience level

Senior

Salary

CA$151,200 - CA$204,500 per year

Degree requirement

Bachelor's Degree

Tech skills

CloudPythonSQLTableau

Location requirements

HybridTorontoCanada

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