Video Editor for Measure Marketing creating compelling video content for various B2B clients. Collaborating with teams to adapt and refine video strategies according to client needs and marketing goals.
About the role
- Senior Content Producer on the Creative Marketing team creating culturally resonant content for Hard Rock Digital. Collaborating with local creators to elevate brand representation in Canada.
Responsibilities
- Collaborate & Elevate: Partner closely with a nimble team of creatives, contributing your expertise to raise the quality of the work.
- Bring a fast, smart, culturally aware creative perspective that influences the team's output without a formal management mandate.
- Own the Canadian Launch: Be a key creative voice in our international expansion into Canada, ensuring content reflects local culture, tone, and market context across all platforms and touchpoints.
- Be the Compliance Gatekeeper: Make sure every asset is built to win and plays by the rules. That means staying sharp on responsible gaming standards, offer disclaimers, age-gating, and Canadian regulatory requirements across provinces.
- Drive Engagement: Oversee production for high-impact content across social, UGC, and influencer channels. Hit timelines, hit budgets, and create work that genuinely connects with audiences.
- Show Up On Set: Travel to and produce campaign shoots, bringing creative vision to life on location. Manage on-set logistics, direct talent, and ensure captured content meets brand standards and campaign goals.
- Grow Creator & UGC Programs: Source, guide, and scale a bench of content creators - with a focus on Canadian voices - who can authentically represent the Hard Rock Digital brand in vertical, mobile-first formats.
- Create Hands-On: Jump in and edit short-form videos, cut reels, mock up stories, and crank out assets tied to timely moments like live games, big wins, or new market launches.
- Turn Strategy Into Action: Partner closely with Creative and Marketing leadership to translate offers, promos, and campaign briefs into content plans that land with Canadian audiences.
- Measure & Iterate: Review content performance data to optimize creative output, test new formats, and improve quickly based on what's working.
- Manage Budgets & Resources: Handle production budgets, negotiate creator deals, and make the most of every dollar.
Requirements
- 5+ years in a creative production role, ideally with experience in brand or digital marketing and short-form video content.
- Deep knowledge (or strong interest) in iGaming, sports betting, or casino content - experience with Canadian markets is a strong plus.
- A portfolio packed with mobile-first, short-form video content - TikToks, Reels, and story-first executions are especially welcome.
- Experience scaling influencer or UGC programs across platforms like TikTok, YouTube Shorts, and Instagram.
- Comfortable interpreting content performance data to inform creative decisions and iteration.
- Well-versed in platform nuances and trends across Facebook, Instagram, YouTube, TikTok, Snapchat, and more - you know what works and why.
- Fluent in Premiere Pro and After Effects.
- Bonus if you've dabbled in Figma or Photoshop.
- Proficiency with AI-powered content tools, including video and image generation platforms (e.g., Runway, Pika, Sora, Midjourney) as well as AI-enhanced editing and post-production tools (e.g., Adobe Firefly, Topaz Video AI).
- Comfort using AI to accelerate production workflows, generate creative variations, and stay ahead of emerging content formats.
- Comfortable working with legal and compliance teams in a regulated industry, with familiarity (or willingness to get up to speed) on Canadian gaming regulations.
Benefits
- Flexible vacation allowance.
- Remote or Hybrid Flexibility : Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin or Florida headquarters, or a hybrid arrangement.
- Innovative Environment: Join a team that thrives on pushing boundaries
- Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
- Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.
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