Narrative Short - Form Storyteller editing video content for Feel Your Soul. Turning long - form videos into engaging short - form stories for social media platforms.
About the role
- Senior Content Producer on the Creative Marketing team creating culturally resonant content for Hard Rock Digital. Collaborating with local creators to elevate brand representation in Canada.
Responsibilities
- Collaborate & Elevate: Partner closely with a nimble team of creatives, contributing your expertise to raise the quality of the work.
- Bring a fast, smart, culturally aware creative perspective that influences the team's output without a formal management mandate.
- Own the Canadian Launch: Be a key creative voice in our international expansion into Canada, ensuring content reflects local culture, tone, and market context across all platforms and touchpoints.
- Be the Compliance Gatekeeper: Make sure every asset is built to win and plays by the rules. That means staying sharp on responsible gaming standards, offer disclaimers, age-gating, and Canadian regulatory requirements across provinces.
- Drive Engagement: Oversee production for high-impact content across social, UGC, and influencer channels. Hit timelines, hit budgets, and create work that genuinely connects with audiences.
- Show Up On Set: Travel to and produce campaign shoots, bringing creative vision to life on location. Manage on-set logistics, direct talent, and ensure captured content meets brand standards and campaign goals.
- Grow Creator & UGC Programs: Source, guide, and scale a bench of content creators - with a focus on Canadian voices - who can authentically represent the Hard Rock Digital brand in vertical, mobile-first formats.
- Create Hands-On: Jump in and edit short-form videos, cut reels, mock up stories, and crank out assets tied to timely moments like live games, big wins, or new market launches.
- Turn Strategy Into Action: Partner closely with Creative and Marketing leadership to translate offers, promos, and campaign briefs into content plans that land with Canadian audiences.
- Measure & Iterate: Review content performance data to optimize creative output, test new formats, and improve quickly based on what's working.
- Manage Budgets & Resources: Handle production budgets, negotiate creator deals, and make the most of every dollar.
Requirements
- 5+ years in a creative production role, ideally with experience in brand or digital marketing and short-form video content.
- Deep knowledge (or strong interest) in iGaming, sports betting, or casino content - experience with Canadian markets is a strong plus.
- A portfolio packed with mobile-first, short-form video content - TikToks, Reels, and story-first executions are especially welcome.
- Experience scaling influencer or UGC programs across platforms like TikTok, YouTube Shorts, and Instagram.
- Comfortable interpreting content performance data to inform creative decisions and iteration.
- Well-versed in platform nuances and trends across Facebook, Instagram, YouTube, TikTok, Snapchat, and more - you know what works and why.
- Fluent in Premiere Pro and After Effects.
- Bonus if you've dabbled in Figma or Photoshop.
- Proficiency with AI-powered content tools, including video and image generation platforms (e.g., Runway, Pika, Sora, Midjourney) as well as AI-enhanced editing and post-production tools (e.g., Adobe Firefly, Topaz Video AI).
- Comfort using AI to accelerate production workflows, generate creative variations, and stay ahead of emerging content formats.
- Comfortable working with legal and compliance teams in a regulated industry, with familiarity (or willingness to get up to speed) on Canadian gaming regulations.
Benefits
- Flexible vacation allowance.
- Remote or Hybrid Flexibility : Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Austin or Florida headquarters, or a hybrid arrangement.
- Innovative Environment: Join a team that thrives on pushing boundaries
- Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
- Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.
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