About the role

Direct-response video editor creating high-converting video and static ads for DTC brands. Testing hooks, CTAs, and creative angles across paid social platforms.

Responsibilities

Edit short-form direct response video ads for Meta, TikTok, and other platforms
Cut UGC, testimonials, product demos, and founder-led content
Create multiple video variations involving hooks, CTAs, and angles for testing
Leverage editing and AI tools to speed up workflows
Craft scripts and write copy for video concepts
Design high-converting static ad creatives for paid social
Use templates and systems such as Butter and Creative OS to move quickly
Adapt competitor inspiration and swipe files into on-brand ads
Create static ad variations involving headlines, layouts, and offers for testing
Work closely with strategists and the growth team to execute concepts
Source and organize UGC, stock, hooks, and B-roll assets
Iterate quickly based on performance and feedback
Deliver high-volume creative output without sacrificing effectiveness

2+ years editing direct-response video ads for DTC brands
Strong portfolio of high-performing paid social video ads
Solid experience creating static ads for Meta
Proficiency in an editing tool like CapCut, Premiere, and/or After Effects
Working knowledge of Photoshop
Strong understanding of performance marketing, including hooks, CTAs, and angles
Experience writing or adapting copy for ad creatives
Familiarity with AI tools such as ChatGPT, Runway, and Pika
Ability to work fast and manage multiple projects
Strong English communication skills
Motion graphics skills (nice-to-have)
Experience with Creative OS, Foreplay, Butter, or AdCreative.ai (nice-to-have)
Understanding of funnels, offers, and paid social strategy (nice-to-have)