EHS Specialist advancing workplace safety analytics, injury claims, audits, and compliance at LifeLabs, a Canadian healthcare organization. Improving employee well - being through data - driven safety programs.
About the role
- Senior Organic Specialist at Covers helping build brands in the sports betting industry by driving organic growth through SEO and content strategies. Collaborating with cross-functional teams in a fast-paced environment.
Responsibilities
- Collaborate on and execute holistic organic growth strategies across NA-focused assets, spanning SEO, AIO, and GEO.
- Act as an SEO subject matter expert, advising marketing, product, engineering, and content teams on best practices and emerging trends.
- Analyze competitive landscapes and SERP dynamics to identify opportunities, gaps, and algorithm-driven performance shifts.
- Drive visibility across search and AI-powered discovery platforms, including generative search and entity-based experiences.
- Partner with product and engineering on technical SEO initiatives (e.g., crawl optimization, Core Web Vitals, schema, site migrations).
- Guide content strategy and optimization, including content planning, internal linking, and topic clustering for both evergreen and real-time content.
- Measure and optimize performance through testing and analysis, setting clear goals and translating insights into actionable recommendations.
Requirements
- 6+ years of SEO experience, with a proven track record of driving organic growth for high-scale, content-rich websites in competitive industries.
- Deep expertise across SEO disciplines, including on-page, technical SEO (crawl optimization, Core Web Vitals, structured data), and a solid understanding of off-page/link signals.
- Strong strategic and hands-on capability, with experience both shaping SEO direction and executing initiatives that deliver measurable business impact.
- Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs, Screaming Frog) and the ability to translate complex data into clear, actionable insights.
- Experience working cross-functionally, partnering with product, engineering, content, and design teams to embed SEO best practices into workflows and roadmaps.
- Understanding of evolving search landscapes, including AIO (AI Optimization) and GEO (Generative Engine Optimization), and how AI is shaping discovery and visibility.
- Ownership mindset with strong communication skills, able to influence stakeholders, set priorities, and drive initiatives forward in a fast-paced environment.
- **Nice to Have**
- Strong understanding of SEO for sports betting, iGaming, or publisher-style businesses (e.g., odds comparison, affiliate models, event-based content).
- Experience with international SEO and localized content strategies.
- Understanding of sports content lifecycles, such as real-time SERPs for live events (Google Top Stories)
Benefits
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
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