About the role

Senior Organic Specialist at Covers helping build brands in the sports betting industry by driving organic growth through SEO and content strategies. Collaborating with cross-functional teams in a fast-paced environment.

Responsibilities

Collaborate on and execute holistic organic growth strategies across NA-focused assets, spanning SEO, AIO, and GEO.
Act as an SEO subject matter expert, advising marketing, product, engineering, and content teams on best practices and emerging trends.
Analyze competitive landscapes and SERP dynamics to identify opportunities, gaps, and algorithm-driven performance shifts.
Drive visibility across search and AI-powered discovery platforms, including generative search and entity-based experiences.
Partner with product and engineering on technical SEO initiatives (e.g., crawl optimization, Core Web Vitals, schema, site migrations).
Guide content strategy and optimization, including content planning, internal linking, and topic clustering for both evergreen and real-time content.
Measure and optimize performance through testing and analysis, setting clear goals and translating insights into actionable recommendations.

6+ years of SEO experience, with a proven track record of driving organic growth for high-scale, content-rich websites in competitive industries.
Deep expertise across SEO disciplines, including on-page, technical SEO (crawl optimization, Core Web Vitals, structured data), and a solid understanding of off-page/link signals.
Strong strategic and hands-on capability, with experience both shaping SEO direction and executing initiatives that deliver measurable business impact.
Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs, Screaming Frog) and the ability to translate complex data into clear, actionable insights.
Experience working cross-functionally, partnering with product, engineering, content, and design teams to embed SEO best practices into workflows and roadmaps.
Understanding of evolving search landscapes, including AIO (AI Optimization) and GEO (Generative Engine Optimization), and how AI is shaping discovery and visibility.
Ownership mindset with strong communication skills, able to influence stakeholders, set priorities, and drive initiatives forward in a fast-paced environment.
**Nice to Have**
Strong understanding of SEO for sports betting, iGaming, or publisher-style businesses (e.g., odds comparison, affiliate models, event-based content).
Experience with international SEO and localized content strategies.
Understanding of sports content lifecycles, such as real-time SERPs for live events (Google Top Stories)

Engaging development opportunities at all levels.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!