Senior Frontend Engineer building reliable order - flow and trading experiences for Wealthsimple, Canada’s leading financial innovator. Owning frontend systems across equities, options, crypto, and real - time market data.
About the role
- VIP Reactivation Manager managing offboarded VIP players for Legendz. Focusing on sustainable reactivation opportunities and building long-term player relationships.
Responsibilities
- Own and manage the portfolio of offboarded VIP players, monitoring churn reasons, cooling-off periods, and reactivation opportunities.
- Conduct consultative outreach to former players, introducing new features, loyalty initiatives, and personalized value propositions aimed at sustainable re-engagement.
- Assess and categorize churned players into clear cohorts, distinguishing temporary fatigue from Responsible Social Gaming restrictions and exclusions.
- Serve as the gatekeeper for player reactivation, ensuring only healthy and sustainable players are transitioned back to VIP Account Managers.
- Collaborate with VIP Account Managers to develop tailored win-back initiatives that reward loyalty while avoiding aggressive promotional strategies.
- Uphold Responsible Social Gaming standards and ensure players subject to timeouts or self-exclusion remain excluded from all promotional activity.
Requirements
- 3+ years of experience in VIP management, retention, CRM, or player lifecycle management within social casino, gaming, or iGaming environments.
- Strong understanding of VIP player behaviour, segmentation, churn patterns, and responsible gaming principles.
- Experience managing portfolios and executing personalized player engagement strategies.
- Excellent communication skills with a consultative approach and the ability to build trust with high-value players.
- Highly analytical with strong attention to detail and proficiency with CRM and reporting tools.
- Ability to balance commercial objectives with player protection and long-term sustainability.
Benefits
- Competitive pay
- Flexible remote opportunities
- Supportive team
- Welcoming culture
- Career growth opportunities
- Employee recognition programs
- Innovative work culture
- Creative collaboration
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