Senior Frontend Engineer building reliable order - flow and trading experiences for Wealthsimple, Canada’s leading financial innovator. Owning frontend systems across equities, options, crypto, and real - time market data.
About the role
- Web Developer integrating design and code for FLiiP’s marketing website, ensuring fast and responsive web pages from Figma designs and maintaining technical health.
Responsibilities
- Transform wireframes, Figma designs, and creative briefs into pixel-perfect, live web pages using WordPress, Elementor, and custom HTML/CSS/JS.
- Ensure all pages are fully responsive, mobile-optimized, and visually consistent with FLiiP’s brand guidelines across all devices and browsers.
- Collaborate daily with the Brand Designer and Growth team to implement layout, animations, and copy accurately.
- Create custom shortcodes and tailor WordPress themes/templates to accommodate specific design needs without over-relying on bloated plugins.
- Take full ownership of the technical health of the marketing website, including uptime monitoring, hosting environments, and database management.
- Safely manage routine maintenance, including WordPress core updates, Elementor updates, and third-party plugin audits.
- Identify and resolve technical issues affecting site speed, Core Web Vitals, and technical SEO.
- Optimize PHP functions and implement caching/CDN strategies to ensure lightning-fast page load times.
- Connect and configure marketing forms, CTAs, tracking pixels, and basic automations using HubSpot and Google Tag Manager.
- Maintain lightweight data integrations between the website and our MarTech stack using standard REST APIs, Webhooks, or tools like Zapier/Make.
- Assist the Growth team in setting up proper tracking, analytics, and A/B testing parameters for campaign measurement.
Requirements
- 3+ years of experience building and managing WordPress websites, ideally in a B2B SaaS, startup, or agency environment.
- Strong front-end development skills (HTML5, CSS3, JavaScript) and deep expertise in Elementor and WordPress architecture.
- Solid understanding of PHP to manage WordPress backend logic, customize themes, and troubleshoot server-side conflicts.
- A keen eye for design with proven experience extracting assets from Figma and translating them into highly polished web experiences.
- Experience with standard marketing tools and integrations (HubSpot, Google Tag Manager, Google Analytics).
- Strong grasp of website performance optimization (page speed, technical SEO basics, image optimization).
- Comfortable working remotely and asynchronously across time zones.
- Nice to Have
- Familiarity with conversion rate optimization (CRO) principles and A/B testing platforms.
- Experience writing basic scripts (e.g., Python or JS) for lightweight AI workflows or custom API automations.
- Experience working with small, fast-moving marketing teams in growth-stage startups.
- Understanding of web accessibility standards (WCAG) and GDPR/privacy tracking regulations.
Benefits
- Competitive compensation package
- 100% remote-first work (Canada-based role)
- Health & Insurance Benefits: FLiiP covers 50% of group plan premiums
- A fast-moving, execution-first culture where experiments are welcomed and speed is celebrated
- A high-leverage role with full ownership of your stack, strategy, and roadmap
- A tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product
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