About the role

Web Developer integrating design and code for FLiiP’s marketing website, ensuring fast and responsive web pages from Figma designs and maintaining technical health.

Responsibilities

Transform wireframes, Figma designs, and creative briefs into pixel-perfect, live web pages using WordPress, Elementor, and custom HTML/CSS/JS.
Ensure all pages are fully responsive, mobile-optimized, and visually consistent with FLiiP’s brand guidelines across all devices and browsers.
Collaborate daily with the Brand Designer and Growth team to implement layout, animations, and copy accurately.
Create custom shortcodes and tailor WordPress themes/templates to accommodate specific design needs without over-relying on bloated plugins.
Take full ownership of the technical health of the marketing website, including uptime monitoring, hosting environments, and database management.
Safely manage routine maintenance, including WordPress core updates, Elementor updates, and third-party plugin audits.
Identify and resolve technical issues affecting site speed, Core Web Vitals, and technical SEO.
Optimize PHP functions and implement caching/CDN strategies to ensure lightning-fast page load times.
Connect and configure marketing forms, CTAs, tracking pixels, and basic automations using HubSpot and Google Tag Manager.
Maintain lightweight data integrations between the website and our MarTech stack using standard REST APIs, Webhooks, or tools like Zapier/Make.
Assist the Growth team in setting up proper tracking, analytics, and A/B testing parameters for campaign measurement.

3+ years of experience building and managing WordPress websites, ideally in a B2B SaaS, startup, or agency environment.
Strong front-end development skills (HTML5, CSS3, JavaScript) and deep expertise in Elementor and WordPress architecture.
Solid understanding of PHP to manage WordPress backend logic, customize themes, and troubleshoot server-side conflicts.
A keen eye for design with proven experience extracting assets from Figma and translating them into highly polished web experiences.
Experience with standard marketing tools and integrations (HubSpot, Google Tag Manager, Google Analytics).
Strong grasp of website performance optimization (page speed, technical SEO basics, image optimization).
Comfortable working remotely and asynchronously across time zones.
Nice to Have
Familiarity with conversion rate optimization (CRO) principles and A/B testing platforms.
Experience writing basic scripts (e.g., Python or JS) for lightweight AI workflows or custom API automations.
Experience working with small, fast-moving marketing teams in growth-stage startups.
Understanding of web accessibility standards (WCAG) and GDPR/privacy tracking regulations.

Competitive compensation package
100% remote-first work (Canada-based role)
Health & Insurance Benefits: FLiiP covers 50% of group plan premiums
A fast-moving, execution-first culture where experiments are welcomed and speed is celebrated
A high-leverage role with full ownership of your stack, strategy, and roadmap
A tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product