Resume Score

Check how well your resume matches this job before you apply.

Sign in to check score

About the role

  • Marketing QA and Research Analyst focusing on quality assurance of marketing communications and conducting extensive market research. Collaborating across teams to optimize gaming strategies and player engagement.

Responsibilities

  • Establish and enforce a rigorous QA framework for all automated and ad hoc player communications across email, SMS, push, in app, and web channels
  • Become the subject matter expert on all marketing materials, i.e. emails, pop-ups, and weblayers for accuracy, clarity, and consistency
  • Lead the campaign development process from creative requests to campaign set-up across various teams and platforms
  • Review all communication design, content and functionality for clarity, consistency and ease of use
  • Coordinate and manage creative requests and builds across platforms
  • Ensure that marketing content meets customer demands and expectations
  • Implement testing strategies to optimize business performance
  • Lead market, player, and product research initiatives to support strategic planning and competitive positioning
  • Analyze player behavior, game performance, and market trends to identify opportunities for growth and optimization
  • Produce high‑quality research reports and executive‑ready insights that influence product roadmaps and marketing strategies
  • Provide insights to help shape promotional strategies, player segmentation, and retention initiatives.

Requirements

  • Attention to detail and experience with quality control are vitally important
  • Responsible, well organized, independent, ability to learn quickly, multi-tasking, excellent interpersonal skills, team player
  • 3-5+ years of marketing experience preferred
  • 5-8+ years of experience in data analytics, QA, research, or related fields; experience in online gaming, lotteries, or regulated digital industries is a strong asset
  • Ability to work both independently and collaboratively with cross-functional teams
  • Some travel required

Benefits

  • Comprehensive Health, Vision, and Dental Insurance
  • Life Insurance & AD&D Insurance
  • 401K Savings Program (With Competitive Corporate Matching for U.S. Employees)
  • Paid Vacation and Personal Time
  • Wellness and Employee Assistance Program (EAP) from Ulliance Life
  • Company-Provided Laptop and Cellphone
  • Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
  • Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
  • Fully Paid Parental Leave Program

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

RemoteCanada

Report this job

Found something wrong with the page? Please let us know by submitting a report below.