Manual Mobile QA testing iOS and Android music - learning apps for Gismart’s Radiotech. Validating releases, A/B tests, configurations, and product quality.
About the role
- Marketing QA and Research Analyst focusing on quality assurance of marketing communications and conducting extensive market research. Collaborating across teams to optimize gaming strategies and player engagement.
Responsibilities
- Establish and enforce a rigorous QA framework for all automated and ad hoc player communications across email, SMS, push, in app, and web channels
- Become the subject matter expert on all marketing materials, i.e. emails, pop-ups, and weblayers for accuracy, clarity, and consistency
- Lead the campaign development process from creative requests to campaign set-up across various teams and platforms
- Review all communication design, content and functionality for clarity, consistency and ease of use
- Coordinate and manage creative requests and builds across platforms
- Ensure that marketing content meets customer demands and expectations
- Implement testing strategies to optimize business performance
- Lead market, player, and product research initiatives to support strategic planning and competitive positioning
- Analyze player behavior, game performance, and market trends to identify opportunities for growth and optimization
- Produce high‑quality research reports and executive‑ready insights that influence product roadmaps and marketing strategies
- Provide insights to help shape promotional strategies, player segmentation, and retention initiatives.
Requirements
- Attention to detail and experience with quality control are vitally important
- Responsible, well organized, independent, ability to learn quickly, multi-tasking, excellent interpersonal skills, team player
- 3-5+ years of marketing experience preferred
- 5-8+ years of experience in data analytics, QA, research, or related fields; experience in online gaming, lotteries, or regulated digital industries is a strong asset
- Ability to work both independently and collaboratively with cross-functional teams
- Some travel required
Benefits
- Comprehensive Health, Vision, and Dental Insurance
- Life Insurance & AD&D Insurance
- 401K Savings Program (With Competitive Corporate Matching for U.S. Employees)
- Paid Vacation and Personal Time
- Wellness and Employee Assistance Program (EAP) from Ulliance Life
- Company-Provided Laptop and Cellphone
- Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
- Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
- Fully Paid Parental Leave Program
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