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About the role

  • Affiliate marketing director leading acquisition strategy for RSI’s online casino and sportsbook brands. Owning partner economics, attribution, technology, compliance, and team development across regulated markets.

Responsibilities

  • Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions
  • Build strategic relationships with leading affiliate partners and recruit new publishers
  • Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE
  • Lead affiliate strategy for new market launches
  • Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI
  • Improve forecasting accuracy through stronger commercial governance and payment controls
  • Partner with Finance on budgeting, accruals, and partner payment processes
  • Own the affiliate technology roadmap from a Growth Marketing perspective
  • Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking
  • Drive strategies maximizing app installs, deep linking, app-to-registration conversion, and mobile attribution
  • Oversee affiliate operations across regulated jurisdictions
  • Lead commission structure evolution, partner onboarding, and governance
  • Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention
  • Partner with BI to operationalize partner-level LTV reporting and executive dashboards
  • Use data to optimize partner investment decisions
  • Ensure affiliates have access to current, high-performing marketing assets
  • Develop scalable partner communications, business reviews, and promotional planning
  • Manage RSI's Affiliate Manager with coaching, development, and strategic direction
  • Oversee the managed services relationship with Affiliate Network
  • Partner cross-functionally to drive integrated acquisition strategies

Requirements

  • Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience
  • 10+ years of affiliate marketing experience, preferably within regulated gaming
  • 2+ years of people management experience
  • Experience managing affiliate programs, agencies, or strategic partners
  • Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization
  • Experience with Income Access, Impact, CJ, Partnerize, or similar platforms
  • Strong commercial and analytical skills
  • Excellent executive communication skills
  • Ability to travel domestically and internationally
  • Experience with a sportsbook or online casino operator, preferred
  • Experience with AppsFlyer or other mobile measurement platforms, preferred
  • Experience launching affiliate programs in newly regulated markets, preferred
  • Knowledge of mobile attribution, deep linking, and app marketing, preferred
  • Experience with Sigma, Tableau, or Power BI, preferred
  • Candidates must be located in eligible locations in the Continental US or Canada

Benefits

  • Discretionary annual company bonus (Eligibility Varies by Role)
  • 401(k) plan with 100% company match on the first 4%
  • Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
  • Paid Time Off (Eligibility Varies by Role)
  • Employee Assistance Program (EAP)
  • Comprehensive compensation
  • Work-life balance initiatives
  • Autonomy – we embrace personal freedom and responsibility
  • Creativity – we are open to new ideas of how we can be better
  • Growth – we want you to develop personally as well as professionally
  • Top-notch professionals who are passionate about what they do
  • People-oriented environment and supportive atmosphere
  • Professional and personal growth support

Job type

Full Time

Experience level

Lead

Salary

$130,000 - $200,000 per year

Degree requirement

No Education Requirement

Tech skills

Tableau

Location requirements

RemoteUnited States

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