Affiliate marketing director leading acquisition strategy for RSI’s online casino and sportsbook brands. Owning partner economics, attribution, technology, compliance, and team development across regulated markets.
Responsibilities
Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions
Build strategic relationships with leading affiliate partners and recruit new publishers
Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE
Lead affiliate strategy for new market launches
Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI
Improve forecasting accuracy through stronger commercial governance and payment controls
Partner with Finance on budgeting, accruals, and partner payment processes
Own the affiliate technology roadmap from a Growth Marketing perspective
Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking
Drive strategies maximizing app installs, deep linking, app-to-registration conversion, and mobile attribution
Oversee affiliate operations across regulated jurisdictions
Lead commission structure evolution, partner onboarding, and governance
Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention
Partner with BI to operationalize partner-level LTV reporting and executive dashboards
Use data to optimize partner investment decisions
Ensure affiliates have access to current, high-performing marketing assets
Develop scalable partner communications, business reviews, and promotional planning
Manage RSI's Affiliate Manager with coaching, development, and strategic direction
Oversee the managed services relationship with Affiliate Network
Partner cross-functionally to drive integrated acquisition strategies
Requirements
Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience
10+ years of affiliate marketing experience, preferably within regulated gaming
2+ years of people management experience
Experience managing affiliate programs, agencies, or strategic partners
Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization
Experience with Income Access, Impact, CJ, Partnerize, or similar platforms
Strong commercial and analytical skills
Excellent executive communication skills
Ability to travel domestically and internationally
Experience with a sportsbook or online casino operator, preferred
Experience with AppsFlyer or other mobile measurement platforms, preferred
Experience launching affiliate programs in newly regulated markets, preferred
Knowledge of mobile attribution, deep linking, and app marketing, preferred
Experience with Sigma, Tableau, or Power BI, preferred
Candidates must be located in eligible locations in the Continental US or Canada
Benefits
Discretionary annual company bonus (Eligibility Varies by Role)
401(k) plan with 100% company match on the first 4%
Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
Paid Time Off (Eligibility Varies by Role)
Employee Assistance Program (EAP)
Comprehensive compensation
Work-life balance initiatives
Autonomy – we embrace personal freedom and responsibility
Creativity – we are open to new ideas of how we can be better
Growth – we want you to develop personally as well as professionally
Top-notch professionals who are passionate about what they do
People-oriented environment and supportive atmosphere
Portfolio Partner managing capital raises for founders using Pairs’ investor - matching platform. Owning client relationships, investor meetings, and raise readiness from onboarding through close.
Value Partner guiding Totango customers through AI - powered transformation, activation, and renewals. Connecting Customer Growth Platform capabilities to measurable business outcomes.
Talent Partner leading technical recruiting searches for PCT’s pre - seed to pre - IPO clients. Partnering with founders and technical leaders to hire engineering talent.
Performance Partner owning PIPs and talent programs at Tubi, a free streaming service. Coaching managers and driving data - informed performance strategy.
Transportation and logistics operating partner advising Fireclay Partners, a middle - market M&A and buy - side advisory firm. Providing sector intelligence, diligence, executive introductions, and sponsor - pitch support on deal - specific engagements.
Research Partner supporting University of Alberta researchers with grant proposals, funding strategy, and research administration. Advising faculties, resolving policy issues, and coordinating proposal - development training.
Senior HSE professional supporting GHD’s engineering and environmental services across Canada Central. Leading audits, incident investigations, safety programs, training, and regulatory compliance.