Technical Lead governing AI data readiness and API gateways at Coupa, whose platform helps businesses optimize total spend. Defining safeguards for GenAI applications, data quality, compliance, and observability.
About the role
- Data Scientist III providing analytical and strategic support to marketing analytics team at TD. Driving insights and data analytics for improved business strategy and performance measurement.
Responsibilities
- Measurement and reporting on paid media, website, and business performance across all marketing channels for key TD businesses.
- Translate complex data into clear, consumable dashboards and visualizations that enable stakeholders to monitor performance and answer key business questions.
- Conducting causal impact analysis and match-market incrementality tests to understand the true business value of marketing and suggest optimization opportunities.
- Understand the business objectives, translate data into insights and experiment opportunities, use the results to help Marketing make informed decisions.
- Conduct deep-dive analysis on behaviors throughout the customer lifecycle to uncover actionable insights and optimization opportunities.
- Collaborate closely with stakeholders across digital, marketing, business and technology teams to apply business and channel strategies that support enterprise and line-of-business goals.
- Serve as a subject matter expert in digital marketing analytics, proactively provide analytical guidance to key stakeholders on channel performances, as well as identify, ideate, and conduct value-add analytics use cases that improve marketing channel effectiveness and business outcomes.
- Maintain a culture of risk management and control, supported by effective processes and sound infrastructure.
Requirements
- 5+ years of relevant experience in a digital marketing, BI, or data science role
- An academic background in Math, Statistics, Computer Science, or a related field
- Knowledge of digital marketing channels and platforms (ie. DCM, SA360, DV360, Google Ads, Meta Business Manager)
- Experience with incrementality test methodologies (ie. Geo Experiments, Time-based causal impact analysis)
- Knowledge of leveraging and visualizing customer data and insights from internal data warehouses through the use of Databricks, Power BI, Tableau, DOMO
- Experience using Python, SQL, or Spark to manipulate data and draw insights from large and complex internal datasets in Azure
- Experience with Adobe Analytics is a strong asset
- Experience in project development workflow tools such as JIRA, Confluence and GitHub preferred.
- Critical thinking, storytelling and strong communications skills a must
Benefits
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Principal Data Scientist building predictive models and evaluation systems for Autodesk’s agentic AI design platform. Defining telemetry, experimentation, and product intelligence for complex user workflows.
Senior Data Scientist evaluating football ML models for SumerSports’ NFL intelligence platform. Building rigorous testing, comparison, and experimentation tooling for production model quality.
Data Scientist developing fraud detection solutions for Desjardins, North America's largest cooperative financial group. Applying data science expertise to protect financial products and services from fraud.
Data Scientist II applying SQL, Python, machine learning, and AI to Life & Health insurance products at TD Bank. Developing strategies and insights for better decisions.
Senior Data Scientist developing AI, analytics, and automation solutions for Desjardins, North America’s largest cooperative financial group. Building Finance prototypes, models, and AI agents for production.
Lead Analytics Consultant shaping Adobe Analytics and CJA strategies for Bounteous, a global AI services firm. Advising clients, designing implementations, and translating data into executive action.
Senior Data Scientist developing machine learning, GenAI agents, and analytics solutions for Sun Life’s Canadian financial - services business units. Leading technical delivery, stakeholder recommendations, and mentoring.
LP
Senior Data Scientist (GCP & Machine Learning)
LinkedIn Recruiter Post
Senior Data Scientist needed for 12 - month contract, remote - first with 1 day/month onsite in North York, ON. Must have Python, SQL, GCP (Vertex AI & BigQuery), and forecasting experience.
LP
Intermediate Data Scientist
LinkedIn Recruiter Post
Intermediate Data Scientist needed for AI company in insurance. 6 - month contract, 3 days/week in Toronto.