GRC Data & Risk Analytics Analyst supporting Assurance function by organizing, documenting, and preparing data used in GRC reporting. Involves data structure, reporting support, and documentation.
About the role
- Senior Marketing Analytics Manager responsible for optimizing performance marketing for TELUS Business. Driving ROI through data analysis and multi-channel campaign management.
Responsibilities
- Own the end-to-end management and execution of integrated performance marketing and advertising campaigns, ensuring efforts are traceable and measurable
- Define key performance indicators (KPIs) for each campaign, establishing reporting requirements and measurement frameworks aligned with business objectives
- Develop and maintain campaign/content performance dashboards, providing real-time visibility into metrics and allowing for rapid, data-informed decision-making that optimizes spend to maximize campaign performance
- Conduct deep-dive analysis on campaign results, identifying optimization opportunities across targeting, creative, and channel mix to maximize efficiency and conversion rates
- Develop and apply predictive modeling that translates business targets into media strategy and investment, including budget allocation, customer segmentation, and forecasting performance
- Design and lead A/B testing and incremental experimentation to continuously improve campaign effectiveness and gather insights into customer behaviour
- Develop data-backed recommendations for optimizing website landing pages and calls-to-action (CTAs)
- Prepare and present comprehensive campaign performance reports, translating complex data and metrics into clear, actionable insights for senior leadership, cross-functional teams, and agency partners
Requirements
- 5+ years of experience managing large-scale marketing or advertising campaigns with a heavy focus on quantitative performance
- Proven expertise in data analysis, statistical methods, and translating complex datasets into clear, actionable campaign optimization strategies
- Strong proficiency in performance reporting and visualization tools (e.g., Google Analytics 4/Adobe Analytics, Tableau, Looker) and experience building campaign-specific dashboards
- Solid understanding of marketing attribution models, lifetime value (LTV) calculation, and ROI/ROAS measurement
- Experience with campaign execution platforms (e.g., Google Marketing Platform, Meta Ads Manager, DSPs) and managing large, multi-channel media budgets
- Familiarity with data modeling concepts related to forecasting, segmentation, and uplift measurement
- Ability to translate complex data into clear, actionable insights for non-technical stakeholders
- Excellent written and verbal communication skills in English
- Bachelor's degree, or equivalent practical experience.
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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