Electrical model analyst developing and integrating power - system simulations for OPAL - RT, a real - time simulation technology company. Building validated models, algorithms, and controls for renewable and power - electronics applications.
About the role
- Measurement Analyst scaling advertising measurement, experimentation, and attribution for The Globe and Mail, Canada’s trusted media brand. Translating campaign data into client insights and revenue growth.
Responsibilities
- Apply and scale a unified measurement capability across advertising
- Ensure measurement approaches align with industry standards, business strategy, and market expectations
- Contribute to and execute standardized measurement frameworks across advertising products and platforms
- Define experimentation standards and develop repeatable testing playbooks
- Design and execute complex or high-priority experiments
- Develop scalable campaign reporting, attribution frameworks, and audience insights
- Partner with Product and Data teams to operationalize and productize measurement capabilities
- Advise Sales and clients by translating measurement outputs into actionable insights
- Lead complex analyses to support client needs and scalable measurement approaches
- Analyze campaign performance to identify success drivers, inefficiencies, and optimization opportunities
- Develop benchmarks and best practices across verticals and products
- Partner with Sales, Marketing, Product, and Ad Tech teams to drive adoption
- Train internal stakeholders on standardized measurement approaches
- Ensure data quality, consistency, and accuracy across measurement and reporting systems
- Define and enforce taxonomy, data standards, and governance practices
Requirements
- Bachelor’s degree in analytics, marketing, economics, statistics, or a related field
- 3–5 years of experience in media measurement, marketing analytics, or advertising strategy
- Understanding of full-funnel media measurement (brand through performance)
- Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks)
- Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms
- Ability to translate complex analytical outputs into clear business insights and narratives
- Experience managing stakeholders across Sales, Product, Marketing, and client groups
- Ability to work independently and influence senior stakeholders
- Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations
- Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred)
- Experience working with multi-channel media datasets and attribution models (preferred)
- Experience with attribution modeling, marketing mix modeling (MMM), lifetime value (LTV), segmentation, or causal inference techniques (preferred)
- Familiarity with the ad tech ecosystem, including DSPs, CDPs, clean rooms, and identity solutions (preferred)
- Experience building scalable measurement frameworks or products (preferred)
Benefits
- Flexible work arrangements
- Training and mentorship opportunities
- Competitive compensation
- Hybrid work environment
- Generous vacation
- Flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
- Lateral and upward advancement opportunities
- Formal and informal mentorship and peer-to-peer learning programs
- Internal and external training and development opportunities
- Accommodation for applicants with disabilities
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