About the role

Measurement Analyst scaling advertising measurement, experimentation, and attribution for The Globe and Mail, Canada’s trusted media brand. Translating campaign data into client insights and revenue growth.

Responsibilities

Apply and scale a unified measurement capability across advertising
Ensure measurement approaches align with industry standards, business strategy, and market expectations
Contribute to and execute standardized measurement frameworks across advertising products and platforms
Define experimentation standards and develop repeatable testing playbooks
Design and execute complex or high-priority experiments
Develop scalable campaign reporting, attribution frameworks, and audience insights
Partner with Product and Data teams to operationalize and productize measurement capabilities
Advise Sales and clients by translating measurement outputs into actionable insights
Lead complex analyses to support client needs and scalable measurement approaches
Analyze campaign performance to identify success drivers, inefficiencies, and optimization opportunities
Develop benchmarks and best practices across verticals and products
Partner with Sales, Marketing, Product, and Ad Tech teams to drive adoption
Train internal stakeholders on standardized measurement approaches
Ensure data quality, consistency, and accuracy across measurement and reporting systems
Define and enforce taxonomy, data standards, and governance practices

Bachelor’s degree in analytics, marketing, economics, statistics, or a related field
3–5 years of experience in media measurement, marketing analytics, or advertising strategy
Understanding of full-funnel media measurement (brand through performance)
Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks)
Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms
Ability to translate complex analytical outputs into clear business insights and narratives
Experience managing stakeholders across Sales, Product, Marketing, and client groups
Ability to work independently and influence senior stakeholders
Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations
Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies (preferred)
Experience working with multi-channel media datasets and attribution models (preferred)
Experience with attribution modeling, marketing mix modeling (MMM), lifetime value (LTV), segmentation, or causal inference techniques (preferred)
Familiarity with the ad tech ecosystem, including DSPs, CDPs, clean rooms, and identity solutions (preferred)
Experience building scalable measurement frameworks or products (preferred)