Senior Associate role creating multimedia content for Trillium Health Partners Foundation. Engaging storytelling to support fundraising priorities and strengthen donor relationships.
Responsibilities
Develop and execute a strategic, video-first content approach aligned with fundraising and communications goals
Produce compelling long- and short-form content across digital, social, web, and print platforms
Translate creative briefs into engaging, audience-focused narratives that drive awareness and support revenue generation
Ensure all storytelling reflects the organization’s brand, tone, and strategic priorities
Lead end-to-end production of multimedia assets from concept through delivery, with a focus on video and visual storytelling
Direct photography, videography, and visual asset development across campaigns and initiatives
Partner with marketing and communications teams to amplify content across channels
Lead the development of donor impact stories tied to key fundraising priorities
Capture and steward patient stories with accuracy, sensitivity, and strong editorial judgment
Elevate diverse community voices to reflect the breadth of organizational impact
Support storytelling for major gifts, campaigns, and annual giving initiatives
Build and maintain strong relationships with clinicians, researchers, and internal partners to surface impactful stories
Conduct interviews and research to translate complex information into clear, compelling content
Collaborate with creative, PR, marketing, and fundraising teams to deliver integrated campaigns
Provide editorial guidance and maintain quality standards across content produced by the team
Ensure accuracy, compliance, and adherence to privacy and consent requirements in all content
Apply rigorous editorial standards, including fact-checking and proofreading
Uphold brand guidelines and writing standards across all outputs
Requirements
Post-secondary education in Communications, Journalism, Marketing, or a related field
5+ years of experience in content development, storytelling, or communications (health care or nonprofit experience is an asset)
Proven experience producing multimedia content, including video and digital storytelling
Exceptional writing, editing, and storytelling abilities with a strong attention to detail
Strong interviewing and research skills, with the ability to distill complex topics into clear, compelling narratives
Demonstrated experience managing multiple projects, deadlines, and stakeholders simultaneously
High level of emotional intelligence and ability to work effectively in sensitive environments
Experience with video production workflows (concepting, scripting, filming, editing)
Familiarity with digital content platforms, social media, and content management systems
Strong understanding of audience engagement strategies and content performance
Strategic thinker with strong creative instincts and editorial judgment
Ability to work independently and make sound decisions in a fast-paced environment
Collaborative team player with strong relationship-building skills
Commitment to maintaining confidentiality and adhering to privacy legislation (e.g., PHIPA)
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