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TP
Senior Associate, Strategic Storytelling and Engagement
Posted 3 months ago
About the role
- Senior Associate role creating multimedia content for Trillium Health Partners Foundation. Engaging storytelling to support fundraising priorities and strengthen donor relationships.
Responsibilities
- Develop and execute a strategic, video-first content approach aligned with fundraising and communications goals
- Produce compelling long- and short-form content across digital, social, web, and print platforms
- Translate creative briefs into engaging, audience-focused narratives that drive awareness and support revenue generation
- Ensure all storytelling reflects the organization’s brand, tone, and strategic priorities
- Lead end-to-end production of multimedia assets from concept through delivery, with a focus on video and visual storytelling
- Direct photography, videography, and visual asset development across campaigns and initiatives
- Partner with marketing and communications teams to amplify content across channels
- Lead the development of donor impact stories tied to key fundraising priorities
- Capture and steward patient stories with accuracy, sensitivity, and strong editorial judgment
- Elevate diverse community voices to reflect the breadth of organizational impact
- Support storytelling for major gifts, campaigns, and annual giving initiatives
- Build and maintain strong relationships with clinicians, researchers, and internal partners to surface impactful stories
- Conduct interviews and research to translate complex information into clear, compelling content
- Collaborate with creative, PR, marketing, and fundraising teams to deliver integrated campaigns
- Provide editorial guidance and maintain quality standards across content produced by the team
- Ensure accuracy, compliance, and adherence to privacy and consent requirements in all content
- Apply rigorous editorial standards, including fact-checking and proofreading
- Uphold brand guidelines and writing standards across all outputs
Requirements
- Post-secondary education in Communications, Journalism, Marketing, or a related field
- 5+ years of experience in content development, storytelling, or communications (health care or nonprofit experience is an asset)
- Proven experience producing multimedia content, including video and digital storytelling
- Exceptional writing, editing, and storytelling abilities with a strong attention to detail
- Strong interviewing and research skills, with the ability to distill complex topics into clear, compelling narratives
- Demonstrated experience managing multiple projects, deadlines, and stakeholders simultaneously
- High level of emotional intelligence and ability to work effectively in sensitive environments
- Experience with video production workflows (concepting, scripting, filming, editing)
- Familiarity with digital content platforms, social media, and content management systems
- Strong understanding of audience engagement strategies and content performance
- Strategic thinker with strong creative instincts and editorial judgment
- Ability to work independently and make sound decisions in a fast-paced environment
- Collaborative team player with strong relationship-building skills
- Commitment to maintaining confidentiality and adhering to privacy legislation (e.g., PHIPA)
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