We're a digital experience agency delivering human-centric solutions and customer journeys that help businesses overcome the challenges of rapid technological change to achieve business objectives.
Our services include strategy, design, development, and marketing for web, mobile, and ecommerce experiences.
With over 25 years of expertise and offices in Boston, Montreal, Los Angeles, and Quito, Verndale is well-positioned to serve clients in various industries such as manufacturing and distribution, financial services, retail, hospitality, food and beverage, higher education, sports and venues, and law.
We aim to empower businesses to achieve their desired outcomes through strategic guidance and a focus on creating more human experiences in a digital world.
Our team values creativity, transparency, integrity, and a commitment to excellence in all we do.
Ready to transform your digital experience? Contact us today to see how we can help you succeed in the digital world.

Verndale

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designer

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc.), indicating a focus on digital marketing services and B2B marketing support.

We're a digital experience agency delivering human-centric solutions and customer journeys that help businesses overcome the challenges of rapid technological change to achieve business objectives. Our services include strategy, design, development, and marketing for web, mobile, and ecommerce experiences.

With over 25 years of expertise and offices in Boston, Montreal, Los Angeles, and Quito, Verndale is well-positioned to serve clients in various industries such as manufacturing and distribution, financial services, retail, hospitality, food and beverage, higher education, sports and venues, and law.

We aim to empower businesses to achieve their desired outcomes through strategic guidance and a focus on creating more human experiences in a digital world. Our team values creativity, transparency, integrity, and a commitment to excellence in all we do.

Ready to transform your digital experience? Contact us today to see how we can help you succeed in the digital world.

• Design performance-driven email campaigns and automated flows grounded in clear conversion hierarchy
• Translate strategic campaign concepts into compelling visual narratives
• Collaborate with copywriters and strategists to elevate ideas beyond execution
• Contribute to A/B testing strategy and iterate based on performance insights
• Build scalable, modular email systems inside Figma
• Maintain strong file hygiene, naming conventions, and asset organization
• Ensure designs meet deliverability, responsiveness, and accessibility best practices
• Participate in structured internal review loops and implement feedback efficiently
• Contribute to internal creative initiatives such as template development, training materials, case studies, and agency-wide design improvements
• Contribute to client onboardings and brand system setup
• Work closely with the Director of Design and Email Strategists across multiple DTC brands

Email Designer

Email Designer creating conversion-focused email and SMS campaigns for Homestead, an eCommerce marketing agency. Building modular Figma systems and optimizing DTC brand campaigns through testing and performance insights.

strategist

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage email production end-to-end, including ideation handoff to design, email build and scheduling, segmentation, and deployment
• Assist with logic for email and SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Coordinate projects for new email triggers, transactional emails, and special projects
• Stay current on email and SMS best practices and industry standards
• Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
• Report to the Head of Strategy
• Collaborate with design, copy, creative, and e-commerce teams

Retention Strategist

Retention Strategist managing email and SMS strategy for Homestead’s eCommerce clients. Optimizing segmentation, campaigns, reporting, and customer lifecycle growth.

content-manager

• Leverage AI throughout the creative process to produce stronger work faster
• Create email, SMS, landing page, ad copy, and other marketing assets
• Build and refine AI prompts, skills, projects, and workflows
• Develop campaign and flow concepts, messaging angles, and creative direction aligned with client strategies
• Translate customer insights into compelling, conversion-focused marketing opportunities
• Transform AI-generated drafts into polished, on-brand marketing assets
• Ensure deliverables meet Homestead's and clients' quality standards for messaging, clarity, and accuracy
• Balance quality with speed and iterate quickly based on feedback
• Partner closely with Account Strategists throughout campaign planning and execution
• Collaborate with designers, project managers, copywriters, and account managers
• Contribute to brainstorming, creative reviews, and client discussions
• Stay current on AI tools and prompting techniques
• Share workflows and best practices to evolve Homestead's AI capabilities
• Manage multiple clients and deadlines in a fast-paced environment

Copywriter, Content Strategist

AI-first copywriter creating email, SMS, landing page, and ad campaigns for Homestead, an eCommerce email marketing agency. Developing strategic concepts and polished, high-performing client assets.

creative-strategist

• Own creative strategy for a portfolio of 4–7 DTC client accounts
• Master each client’s brand voice, product positioning, customer psychology, and competitive landscape
• Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid formats optimized for Meta and TikTok acquisition campaigns
• Develop and present creative testing frameworks, including testing variables and hypotheses
• Conduct social listening, competitor audits, and trend analysis to identify content gaps and whitespace opportunities
• Build monthly creative roadmaps and maintain ongoing account strategy
• Analyze ad performance data weekly, reviewing hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS
• Identify creative winners, diagnose underperformers, and build iteration roadmaps
• Apply account-specific kill/scale thresholds and secondary metrics to prioritize tests
• Translate performance learnings into new creative briefs
• Collaborate with designers and editors by providing briefs and reviewing ad quality
• Facilitate the creative loop from Account Manager priorities through production and client approval
• Present creative updates to clients asynchronously and in live meetings
• Manage client approvals and feedback loops while keeping projects on track
• Identify missing assets and communicate needs to clients through shot lists or asset requests
• Use AI tools daily for research, scripting, and creative iteration while applying human judgment and QA
• Handle client data according to per-client NDAs

Performance Creative Strategist, Paid Social

Performance Creative Strategist writing and optimizing direct response paid social ads for DTC eCommerce brands. Managing creative strategy, testing, performance analysis, and client delivery across Meta and TikTok.

• Serve as the primary point of contact and relationship manager for assigned client accounts
• Manage the email production process end-to-end, from ideation handoff to design through email build, scheduling, segmentation, and deployment
• Assist with logic for email and SMS campaigns and automation
• Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
• Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
• Work closely with the creative team to identify trends, share learnings, and recommend new strategies
• Coordinate projects for new email triggers, transactional emails, and special projects
• Stay current on email and SMS best practices and industry standards
• Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
• Report to the Head of Strategy
• Work side by side with design and copy teams to optimize customer life cycles and help clients grow profitably

Email and SMS Strategist

Email and SMS strategist managing lifecycle campaigns, reporting, and client relationships. Helping Homestead Studio grow eCommerce brands through personalized email and SMS marketing.

We're a digital experience agency delivering human-centric solutions and customer journeys that help businesses overcome the challenges of rapid technological change to achieve business objectives. Our services include strategy, design, development, and marketing for web, mobile, and ecommerce experiences. With over 25 years of expertise and offices in Boston, Montreal, Los Angeles, and Quito, Verndale is well-positioned to serve clients in various industries such as manufacturing and distribution, financial services, retail, hospitality, food and beverage, higher education, sports and venues, and law. We aim to empower businesses to achieve their desired outcomes through strategic guidance and a focus on creating more human experiences in a digital world. Our team values creativity, transparency, integrity, and a commitment to excellence in all we do. Ready to transform your digital experience? Contact us today to see how we can help you succeed in the digital world.

Verndale

About the company

Open jobs

5 jobs found

Email Designer

Verndale

Retention Strategist

Verndale

Copywriter, Content Strategist

Verndale

Performance Creative Strategist, Paid Social

Verndale

Email and SMS Strategist

Verndale