Content strategy director leading SEO, GEO, LLM discoverability, and social content for Sun Life Canada. Driving growth across Health, Wealth, and Protection businesses.
About the role
- AI-first copywriter creating email, SMS, landing page, and ad campaigns for Homestead, an eCommerce email marketing agency. Developing strategic concepts and polished, high-performing client assets.
Responsibilities
- Leverage AI throughout the creative process to produce stronger work faster
- Create email, SMS, landing page, ad copy, and other marketing assets
- Build and refine AI prompts, skills, projects, and workflows
- Develop campaign and flow concepts, messaging angles, and creative direction aligned with client strategies
- Translate customer insights into compelling, conversion-focused marketing opportunities
- Transform AI-generated drafts into polished, on-brand marketing assets
- Ensure deliverables meet Homestead's and clients' quality standards for messaging, clarity, and accuracy
- Balance quality with speed and iterate quickly based on feedback
- Partner closely with Account Strategists throughout campaign planning and execution
- Collaborate with designers, project managers, copywriters, and account managers
- Contribute to brainstorming, creative reviews, and client discussions
- Stay current on AI tools and prompting techniques
- Share workflows and best practices to evolve Homestead's AI capabilities
- Manage multiple clients and deadlines in a fast-paced environment
Requirements
- 3+ years of copywriting experience in eCommerce, digital marketing, or a related field
- Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets
- Experience writing both acquisition and retention marketing copy
- Strong editing skills with exceptional attention to detail
- Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar
- Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards
- Ability to balance speed with quality while managing multiple priorities
- Excellent communication, collaboration, and organizational skills
- Strong understanding of customer psychology and direct-response marketing
- Experience in eCommerce is required
- Bachelor's degree or equivalent experience (nice to have)
- Experience with A/B testing and performance-based copy optimization (nice to have)
- Familiarity with prompt engineering or building repeatable AI workflows (nice to have)
- Experience working within a collaborative agency environment (nice to have)
- Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones
Benefits
- Fully remote role
- Standard business hours aligned to ET, CT, MT, or PT time zones
- Equal opportunity employer
- Reasonable accommodation for individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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