Copywriter, Content Strategist

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About the role

  • AI-first copywriter creating email, SMS, landing page, and ad campaigns for Homestead, an eCommerce email marketing agency. Developing strategic concepts and polished, high-performing client assets.

Responsibilities

  • Leverage AI throughout the creative process to produce stronger work faster
  • Create email, SMS, landing page, ad copy, and other marketing assets
  • Build and refine AI prompts, skills, projects, and workflows
  • Develop campaign and flow concepts, messaging angles, and creative direction aligned with client strategies
  • Translate customer insights into compelling, conversion-focused marketing opportunities
  • Transform AI-generated drafts into polished, on-brand marketing assets
  • Ensure deliverables meet Homestead's and clients' quality standards for messaging, clarity, and accuracy
  • Balance quality with speed and iterate quickly based on feedback
  • Partner closely with Account Strategists throughout campaign planning and execution
  • Collaborate with designers, project managers, copywriters, and account managers
  • Contribute to brainstorming, creative reviews, and client discussions
  • Stay current on AI tools and prompting techniques
  • Share workflows and best practices to evolve Homestead's AI capabilities
  • Manage multiple clients and deadlines in a fast-paced environment

Requirements

  • 3+ years of copywriting experience in eCommerce, digital marketing, or a related field
  • Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets
  • Experience writing both acquisition and retention marketing copy
  • Strong editing skills with exceptional attention to detail
  • Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar
  • Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards
  • Ability to balance speed with quality while managing multiple priorities
  • Excellent communication, collaboration, and organizational skills
  • Strong understanding of customer psychology and direct-response marketing
  • Experience in eCommerce is required
  • Bachelor's degree or equivalent experience (nice to have)
  • Experience with A/B testing and performance-based copy optimization (nice to have)
  • Familiarity with prompt engineering or building repeatable AI workflows (nice to have)
  • Experience working within a collaborative agency environment (nice to have)
  • Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones

Benefits

  • Fully remote role
  • Standard business hours aligned to ET, CT, MT, or PT time zones
  • Equal opportunity employer
  • Reasonable accommodation for individuals with disabilities

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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