Content strategy director leading SEO, GEO, LLM discoverability, and social content for Sun Life Canada. Driving growth across Health, Wealth, and Protection businesses.
About the role
- Content marketing leader shaping UJA Toronto’s fundraising, community, and organizational campaigns. Developing audience-focused strategies and compelling multi-channel content for Jewish community impact.
Responsibilities
- Lead development and execution of content marketing strategy across major organizational, fundraising, community, digital, and event campaigns
- Provide strategic content leadership across multiple concurrent initiatives
- Translate organizational priorities, fundraising objectives, audience insights, campaign briefs, and complex information into compelling content strategies
- Determine content approach, messaging, audience segmentation, tone, format, channel, and calls to action for priority initiatives
- Advise stakeholders on messaging, audience engagement, content strategy, and campaign effectiveness
- Partner with senior leaders and cross-functional stakeholders to clarify objectives, identify audience needs, resolve competing priorities, and determine content approaches
- Lead content development across the full campaign lifecycle, from awareness and engagement through registration, fundraising, participation, and follow-up
- Write and oversee content for marketing and fundraising campaigns across email, web, landing pages, social media, digital advertising, events, donor communications, and other channels
- Develop headlines, subject lines, calls to action, campaign messaging, web copy, social content, fundraising asks, and short- and long-form marketing materials
- Influence and align stakeholders across departments around content strategy and campaign objectives
- Identify content marketing opportunities, challenges, audience considerations, and risks; recommend solutions
- Translate detailed, technical, sensitive, or complex information into accessible, audience-focused content
- Establish and promote content standards for quality, consistency, audience, tone, organizational voice, accessibility, and effectiveness
- Provide functional leadership, content guidance, coaching, and subject-matter expertise to colleagues and contributors
- Provide project leadership across complex, cross-functional campaigns
- Review and strengthen high-priority campaign content, considering impacts on fundraising, donor relationships, community engagement, reputation, and trust
- Use audience insights, campaign performance information, and analytics to recommend improvements
- Stay current on content marketing, digital communications, social media, SEO, AI-assisted content tools, audience engagement, and emerging best practices
- Manage multiple high-priority campaigns and content portfolios simultaneously, establishing priorities independently and adapting to changing requirements
- Perform other related responsibilities as required
Requirements
- University degree in Marketing, Communications, Journalism, English, Media Studies, or another relevant discipline
- Additional specialized technical or professional training in digital marketing, content strategy, fundraising communications, audience engagement, or a related area may be required
- 8–10 years of progressive experience in content marketing, marketing communications, agency work, fundraising communications, copywriting, journalism, non-profit communications, or a related field
- 5+ years of experience developing and leading content across multiple marketing channels and complex campaigns
- Experience developing content strategies and translating marketing, fundraising, or organizational objectives into integrated audience-focused communications
- Exceptional writing, editing, proofreading, and content development skills
- Advanced understanding of audience, channel strategy, calls to action, engagement, and content's role in marketing and fundraising objectives
- Ability to independently determine messaging and content approaches across email, web, social media, digital advertising, events, fundraising, and other formats
- Experience providing strategic content or marketing advice to senior stakeholders
- Ability to influence stakeholders and build alignment across multiple departments, priorities, and perspectives
- Experience providing functional leadership, coaching, guidance, or subject-matter expertise
- Advanced judgment and ability to make complex information clear, compelling, accurate, and appropriate for different audiences
- Understanding of communications' potential impact on organizational reputation, fundraising outcomes, donor relationships, and community engagement
- Ability to manage multiple complex campaigns, stakeholders, and deadlines with significant independence
- Experience with fundraising communications, SEO, digital marketing, analytics, or non-profit organizations is an asset
- Agency experience or experience managing multiple complex campaigns or client portfolios simultaneously is an asset
- Strong interest in UJA's mission and the Jewish community
- Submit two to three writing samples demonstrating strong marketing writing, strategic content judgment, and adaptability for different audiences, channels, and objectives
- At least one writing sample should demonstrate content designed to motivate a specific audience to take action
- Successful completion of professional references and background checks, including social media account(s) and a Police Records Check/Vulnerable Sector Screening
Benefits
- Rich time off policy
- Offices closed on all Jewish holy days (yom tov)
- Early office closures to observe the Jewish Sabbath (Shabbat)
- Option to work remotely on Friday
- Inclusive and accessible workplace
- Accommodation support throughout the recruitment process
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