About the role

Retention Strategist managing email and SMS strategy for Homestead’s eCommerce clients. Optimizing segmentation, campaigns, reporting, and customer lifecycle growth.

Responsibilities

Serve as the primary point of contact and relationship manager for assigned client accounts
Manage email production end-to-end, including ideation handoff to design, email build and scheduling, segmentation, and deployment
Assist with logic for email and SMS campaigns and automation
Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
Work closely with the creative team to identify trends, share learnings, and recommend new strategies
Coordinate projects for new email triggers, transactional emails, and special projects
Stay current on email and SMS best practices and industry standards
Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
Report to the Head of Strategy
Collaborate with design, copy, creative, and e-commerce teams

Preference for bachelor’s degree
At least two years of experience in email marketing
At least one year of experience managing Email + SMS accounts and providing strategy
Hands-on experience with Klaviyo / Postscript / Attentive
Experience segmenting email and SMS lists
Client relationship management experience
Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
Excellent communication and analytical skills
Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones