Data Strategist shaping AI and data transformation strategies at Method, a global design and engineering consultancy. Bridging business objectives, data systems, machine learning, and emerging AI capabilities.
About the role
- Programmatic Strategist managing DSP campaigns for Directive Consulting, a B2B performance marketing agency. Driving client growth through targeting, optimization, reporting, and strategy.
Responsibilities
- Manage Programmatic clients day to day
- Build, optimize, and report on campaigns across Display, Native, Video, Audio, and other programmatic channels
- Collaborate with internal teams to create media strategies aligned with client objectives
- Leverage first-party and third-party data for audience targeting and segmentation
- Develop and implement campaigns across DSPs including DV360 and The Trade Desk
- Monitor and optimize campaigns to achieve performance and pacing goals
- Generate and analyze performance reports with actionable insights and recommendations
- Identify and resolve campaign performance and delivery issues
- Coordinate with creative, analytics, and account teams
- Serve as primary client contact and provide campaign updates and strategy adjustments
- Present campaign plans, performance reports, and strategic recommendations to clients
Requirements
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
- B2B experience is a bonus
- Hands-on experience building and optimizing campaigns in DSPs
- Preference for experience with The Trade Desk (TTD) and DV360
- Proven experience in programmatic media planning and buying
- Experience building measurement frameworks to evaluate campaign success
- Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs
- Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
- Strong cross-collaboration skills and excellent interpersonal and communication abilities
- Solid analytical ability and exceptional attention to detail
- Results-oriented mindset and ability to balance multiple projects effectively
- Established and current authorization to work in Canada
- Must permanently reside in Canada
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods
- Ability to observe and interpret written and verbal communication
Benefits
- Medical, dental, vision, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you and 50% employer contribution for dependents in the US, Canada, and Mexico
- Access to certified therapists through Spring Health
- Headspace membership
- Physical therapy through Omada
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO with a 2-week minimum
- Paid company holidays
- Birthday off
- End of Year Recharge, closed December 24–January 1
- Paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual company-wide retreat
- Remote work from a home office
- PC or Mac available
- Reasonable accommodations for qualified individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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