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About the role

  • ABM Strategist driving account-based marketing, pipeline growth, and sales engagement for Rocket Software. Developing regional campaigns using intent data, AI insights, field programs, and partner strategies.

Responsibilities

  • Collaborate with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals
  • Develop and execute targeted, account-centric marketing plans to accelerate pipeline, strengthen customer relationships, acquire net-new pipeline, and support cross-sell
  • Serve as a strategic ABM partner to sales using intent data, engagement signals, and AI-driven insights
  • Represent Rocket Software at key industry events and support prospects, partners, and customers
  • Lead go-to-market strategies and coordinate integrated marketing tactics for regional sales
  • Plan and operationalize multi-touch account and territory engagement programs across digital, field, executive, and partner-led motions
  • Work with solution marketing, creative, marketing operations, and other cross-functional teams to align strategy and messaging
  • Integrate Rocket's partner ecosystem into regional field and ABM strategies
  • Interpret ABM program results, including pipeline impact, engagement, and ROI, and refine strategy and execution
  • Improve processes, tools, and execution frameworks to scale account-based and field marketing impact

Requirements

  • At least 5+ years in field marketing, account-based marketing, or B2B regional marketing
  • Prior sales experience is helpful
  • Experience with Cyber Security or IT Modernization solutions ideally
  • SFDC and 6sense competency
  • Bachelor's degree or equivalent
  • Strong knowledge of marketing principles, practices, processes, tactics, and tools, including ABM and data-driven marketing approaches
  • Ability to understand, anticipate, and support Sales priorities and motions
  • Ability to manage vendors, budget, and ROI
  • Drive for operational excellence and superior customer experience
  • Must be willing to travel for 5 or 6 key events per year
  • Committed to Rocket's core values of empathy, humanity, trust, and love
  • BA or BS degree; Marketing or business strongly preferred
  • Responsibility for information security and protection of company information and IT resources according to role
  • Compliance with applicable citizenship and immigration status employment practices

Benefits

  • Equal opportunity employment
  • Reasonable accommodation for individuals with physical and mental disabilities
  • Background and reference checks as part of the hiring process
  • AI-powered tools and technologies to enhance efficiency, decision-making, and impact
  • Inclusive workplace environment focused on diversity, inclusion, and equity

Job title

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Cyber SecuritySFDC

Location requirements

RemoteCanada

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