Email and SMS strategist managing lifecycle campaigns, reporting, and client relationships. Helping Homestead Studio grow eCommerce brands through personalized email and SMS marketing.
Responsibilities
Serve as the primary point of contact and relationship manager for assigned client accounts
Manage the email production process end-to-end, from ideation handoff to design through email build, scheduling, segmentation, and deployment
Assist with logic for email and SMS campaigns and automation
Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
Work closely with the creative team to identify trends, share learnings, and recommend new strategies
Coordinate projects for new email triggers, transactional emails, and special projects
Stay current on email and SMS best practices and industry standards
Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
Report to the Head of Strategy
Work side by side with design and copy teams to optimize customer life cycles and help clients grow profitably
Requirements
At least two years of experience in email marketing
At least one year of experience managing Email + SMS accounts and providing strategy
Hands-on experience with Klaviyo, Postscript, and Attentive
Experience segmenting email and SMS lists
Client relationship management experience
Experience developing marketing assets and collaborating with creative and e-commerce teams
Excellent communication and analytical skills
Proactive problem-solving mindset
Heavy attention to detail and flawless execution of assigned tasks
Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
Excellent interpersonal skills and ability to communicate among cross-functional teams
Ability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones
Bachelor’s degree preferred, not required
Benefits
Fully remote role
Affirmative action and equal opportunity employment
Reasonable accommodation for individuals with disabilities
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