Email and SMS Strategist

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About the role

  • Email and SMS strategist managing lifecycle campaigns, reporting, and client relationships. Helping Homestead Studio grow eCommerce brands through personalized email and SMS marketing.

Responsibilities

  • Serve as the primary point of contact and relationship manager for assigned client accounts
  • Manage the email production process end-to-end, from ideation handoff to design through email build, scheduling, segmentation, and deployment
  • Assist with logic for email and SMS campaigns and automation
  • Manage and oversee Email + SMS account strategy, including segmentation, list growth, and A/B tests
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting with analysis and recommendations
  • Work closely with the creative team to identify trends, share learnings, and recommend new strategies
  • Coordinate projects for new email triggers, transactional emails, and special projects
  • Stay current on email and SMS best practices and industry standards
  • Recommend new approaches, innovative ideas, and technologies to deliver on KPIs
  • Report to the Head of Strategy
  • Work side by side with design and copy teams to optimize customer life cycles and help clients grow profitably

Requirements

  • At least two years of experience in email marketing
  • At least one year of experience managing Email + SMS accounts and providing strategy
  • Hands-on experience with Klaviyo, Postscript, and Attentive
  • Experience segmenting email and SMS lists
  • Client relationship management experience
  • Experience developing marketing assets and collaborating with creative and e-commerce teams
  • Excellent communication and analytical skills
  • Proactive problem-solving mindset
  • Heavy attention to detail and flawless execution of assigned tasks
  • Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
  • Excellent interpersonal skills and ability to communicate among cross-functional teams
  • Ability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones
  • Bachelor’s degree preferred, not required

Benefits

  • Fully remote role
  • Affirmative action and equal opportunity employment
  • Reasonable accommodation for individuals with disabilities

Job title

Job type

Full Time

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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